30th-anniversary
banner ad?blur=25

Banner ad's journey serves as a reminder of how far digital advertising has come – from simple clickable rectangles to sophisticated, data-driven campaigns that prioritize personalization & engagement

Shantanu David Nov 6, 2024 8:59 AM

Prema Sagar?blur=25

As Genesis BCW India celebrates its pearl (30th) anniversary, we speak to the founding chairperson of BCW India Group, Prema Sagar, on the agency's journey, most memorable campaigns, and more

exchange4media Staff Nov 4, 2022 6:24 PM