15-surcharge

INS defends 15% ad surcharge, calls it a ‘temporary measure’ amid rising costs

INS President Vivek Gupta?blur=25

INS President Vivek Gupta says publishers should not be treated differently from other industries passing on inflationary costs

Kanchan Srivastava Jul 27, 2026 8:51 AM

Can INS prescribe ad pricing? 15% surcharge advisory sparks debate over market autonomy

newspapers?blur=25

INS call for 15% ad surcharge from Aug 1 has triggered discussion over whether an industry body should step into what has traditionally been a bilateral negotiation between publishers & advertisers

Kanchan Srivastava Jul 27, 2026 8:24 AM

INS advises member publications to levy 15% advertising surcharge from August 1

INS Implements 15% Advertising Surcharge for Member Publications?blur=25

The move comes after INS members expressed concern over the steep increase in the cost of both indigenous and imported newsprint, along with rising operational expenses

e4m Staff Jul 22, 2026 1:12 PM