This past week had exchange4mdia putting up some very interesting analytical pieces on all the developments in the media & advertising world. Also, on Tuesday, we hosted e4m Conclave, one of the most awaited events of the industry. Conclave had leaders from across the world sharing their insights on the market situation post Covid. We bring to you a compilation of some of these stories for your weekend read.
'There will be a shift in how industry works with more focus on independent agencies'
Agency leaders should get out of the board room & make human connections: Per Pedersen
'Pandemic has given rise to protectionist sentiments among consumers'
South Asia will become the epicentre of middle-class growth in 10 yrs: Kent Wertime
How Covid-19 has reshaped the marketing funnel, decode experts
Will advertiser interest in cricket surge after India’s win against Australia?
No major impact on ad volumes in news ratings blackout
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