e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

exchange4media News Service 20-January-2018

We put the Spotlight on how Digital advertising is changing as rapidly as it is growing. The industry currently contributes only around 15 per cent to the total Advertising Industry in India and this is expected to reach 24 per cent of the entire market by 2020, according to the Dentsu Aegis Network-exchange4media Digital Report 2018. KOOV’S won the gold in the Best Advertising in a Digital Magazine (Media) category for the launch of KOOVS ‘Princess Collection’ at the second Magzimise Awards held in Gurugram on Monday. Other big winners were Taj Hotels, Hidesign and Raymond. The DAN-e4m Digital report 2018 was unveiled, which said Digital Advertising Will Grow At A CAGR Of 32 Per Cent Till 2020 To Reach INR 18,986 Cr. The Indian Premier league (IPL) seems to be getting more and more premium with every passing year. If industry sources are to be believed, Star India, which earned the telecast and digital rights of the event after an ambitious bid, has already started asking for handsome rates from the advertisers for its sponsorship. The broadcaster is believed to have raised the stakes further by asking for a whopping Rs. 150 cr as the price to be a co-presenting sponsor of the game. Ever since Star India bagged the Indian Premier League (IPL) media rights last year, it has been making big investments to drive this sporting platform to its next level. As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital. IRS 2017 was released after a gap of four years and the survey announced that Dainik Jagran is most read newspaper in India with ToI being named the top English newspaper.




E4m Spotlight: Digital Trendspotting For 2018

http://www.exchange4media.com/digital/e4m-spotlight-digital-trendspotting-for-2018_87971.html

KOOV’S, Taj Hotels, Hidesign, Raymond Shine At Magzimise Awards

http://www.exchange4media.com/media-print/koovs-taj-hotels-hidesign-raymond-shine-at-magzimise-awards_87991.html

Star Pitches IPL Sponsorship At Rs.150 Cr
http://www.exchange4media.com/media-tv/star-pitches-ipl-sponsorship-at-rs150-cr_87994.html

Digital Advertising Will Grow At A CAGR Of 32 Per Cent Till 2020 To Reach INR 18,986 Cr: DAN E4m Digital Report 2018

http://www.exchange4media.com/digital/dentsu-aegis-network-exchange4media-digital-report-2018-unveiled-_88007.html

IPL 2018: Not Looking To Make Money At This Stage—Sanjay Gupta, MD Star India

http://www.exchange4media.com/media-tv/ipl-2018-not-looking-to-make-money-at-this-stagesanjay-gupta-md-star-india_88023.html

Dainik Jagran Most Read Newspaper In India, ToI Top English Newspaper: IRS 2017

http://www.exchange4media.com/media-print/dainik-jagran-most-read-newspaper-in-india-toi-top-english-newspaper-irs-2017_88038.html
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Recap: The Week That Was

A weekly round-up of all stories that made headlines this week

exchange4media Staff 5 days ago

Recap

As Diwali fervour gripped the nation this week, we too had an elaborate festival coverage, taking a look at how different sectors are expected to perform during the season. We also had a very insightful piece on what makes India a dangerous place for journalists. To read these stories, click on the links below.  

 

Thugs of Hindostan & festivals: It's celebration time for in-cinema advertising industry
https://www.exchange4media.com/marketing-news/thugs-of-hindostan-festivals-its-celebration-time-for-in-cinema-advertising-industry-92871.html

 

Crackling Diwali campaigns that caught our attention
https://www.exchange4media.com/advertising-news/crackling-diwali-campaigns-that-caught-our-attention-92859.html

 

Tough fight from online players, but retail looks at double-digit Diwali growth
https://www.exchange4media.com/marketing-news/tough-fight-from-online-players-but-retail-looks-at-double-digit-diwali-growth-92860.html

 

After two tough years it's finally a Happy Diwali for FMCG sector
https://www.exchange4media.com/marketing-news/after-tough-two-years-fmcg-sector-expected-to-grow-12-13-this-festive-season-experts-92841.html

 

What makes India rank amongst the most dangerous places for journalists?
https://www.exchange4media.com/media-print-news/what-makes-india-rank-amongst-the-most-dangerous-places-for-journalists-92807.html

 

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Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 1 week ago

Recap

It has been a rather busy and interesting week. In a setback to Star India, the Supreme Court dismissed its appeal challenging the tariff order of the Telecom Regulatory Authority of India (TRAI) paving way for implementation of the tariff order passed in 2017. The past week we also reported the Q3 FY results of Google, Facebook, Amazon, Sun TV, Marico, among others. There were also some interesting people movements making headlines. With the festive fervour in the air, we reported on various brands ringing in the festive season with festive special coverages. The past week we concluded The Maddies Awards. Mindshare took home the coveted ‘Agency of the Year’ award while Jio won the ‘Mobile Marketer of the Year’ award. We are also gearing up for the 16th edition of e4m Conclave to be held on November 16 in Mumbai.

During the week, we also featured interesting interviews and analytical pieces perfect for your weekend read. Below you'll find a handful of the best headlines we published this week, click on them for more:

Publicis India appoints Neeraj Bassi as Managing Partner & Chief Strategy Officer

https://www.exchange4media.com/pr-watch-news/publicis-india-appoints-neeraj-bassi-as-managing-partner-chief-strategy-officer-92789.html

Leo Burnett India promotes Rakesh Hinduja to COO, West

https://www.exchange4media.com/pr-watch-news/leo-burnett-india-promotes-rakesh-hinduja-to-coo-west-92795.html

Suresh Balakrishna joins The Hindu Group as Chief Revenue Officer

https://www.exchange4media.com/media-print-news/suresh-balakrishna-joins-the-hindu-group-as-chief-revenue-officer-92782.html

Mobile ad spends to grow by 63%: Mobile Ad Spends India Report 2018
https://www.exchange4media.com/digital-news/mobile-ad-spends-to-grow-by-63-mobile-ad-spends-india-report-2018-92794.html

The Maddies 2018: Mindshare wins Agency of the Year; Jio is Mobile Marketer of the Year

https://www.exchange4media.com/digital-news/the-maddies-2018-mindshare-wins-agency-of-the-year-jio-is-mobile-marketer-of-the-year-92783.html

In public interest, TRAI Act must prevail over Copyright Act: SC on tariff order case

https://www.exchange4media.com/media-tv-news/in-public-interest-trai-act-must-prevail-over-copyright-act-sc-on-tariff-order-case-92772.html

Facebook Q3: Ad revenue at $13.54 billion, up 33% Y-O-Y

https://www.exchange4media.com/digital-news/facebook-q3-ad-revenue-at-1354-billion-up-33-y-o-y-92778.html

OPPO’s Diwali ad: Fireworks or damp squib?

https://www.exchange4media.com/advertising-news/oppos-diwali-ad-fireworks-or-damp-squib-92773.html

The Adventures of an Unsuspecting Entrepreneur: Kiran Khalap, chlorophyll

https://www.exchange4media.com/guestcolumn-news/the-adventures-of-an-unsuspecting-entrepreneur-kiran-khalap-chlorophyll-92646.html

EY: Smartphone users expected to increase by 2.2 times to 650 million by 2022
https://www.exchange4media.com/digital-news/ey-smartphone-users-expected-to-increase-by-22-times-to-650-million-by-2022-92743.html

e4m Conclave 2018: Meet our key speakers
https://www.exchange4media.com/marketing-news/e4m-conclave-2018-meet-our-key-speakers-92760.html
 

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Recap: The Week That Was

We bring you a round-up of top stories making headlines this week

exchange4media Staff 27-October-2018

Recap

The past week, we saw many major companies announcing healthy financial results for their Q3-2018. Tech giant Google reported a 21% rise in revenue, Amazon reported a 29% growth in net sales, while Twitter's revenue stood at $758 million. We also took a look at the advertising and marketing industry in our Business of Festivals coverage, as they try to make the most of this year's festive season.

The past week also saw several appointment announcements, which included Airbnb appointing Google's Aristotle Balogh as Chief Technology Officer and Initiative announcing the appointment of Alok Sinha as Chief Strategy Officer.

Read more:

Google ad business accounts for 86% of Alphabet Inc’s total revenue of $33.7 billion:

https://www.exchange4media.com/digital-news/google-ad-business-accounts-for-86-of-alphabet-incs-total-revenue-of-337-billion-92719.html

Amazon Q3 results: Net sales up 29% to $56.6 billion:

https://www.exchange4media.com/digital-news/amazon-q3-results-net-sales-up-29-to-566-billion-92718.html

Q3 Results: Twitter ad revenue grows by 29% to $650 million:

https://www.exchange4media.com/digital-news/q3-results-twitter-ad-revenue-grows-by-29-to-650-million-92714.html

Digital to see 25-30% hike in ad spend during festive season:

https://www.exchange4media.com/digital-news/digital-to-see-25-30-hike-in-ad-spend-during-festive-season-92677.html

Bumpy start to year, but automobile industry expects better sales during festivals:

https://www.exchange4media.com/marketing-news/bumpy-start-to-year-but-automobile-industry-expects-better-sales-during-festivals-92681.html

Festive spirit: Jewellery & textile brands expect 20-35% revenue growth:

https://www.exchange4media.com/marketing-news/festive-spirit-jewellery-textile-brands-expect-20-35-revenue-growth-92665.html

Airbnb appoints Google's Aristotle Balogh as Chief Technology Officer:

https://www.exchange4media.com/pr-watch-news/airbnb-appoints-aristotle-balogh-as-chief-technology-officer-92720.html

Initiative appoints Alok Sinha as Chief Strategy Officer:

https://www.exchange4media.com/pr-watch-news/initiative-appoints-alok-sinha-as-chief-strategy-officer-92664.html

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Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 20-October-2018

e4mRecap

This week, headlines were dominated by the #MeToo movement, which highlighted how pervasive the problem has become, with a focus on the media and advertising worlds. We also took a look at the way various brands are ringing in the festive season with festive special coverages. The past week we concluded our 4th edition of Media ACE Awards. GroupM took home the coveted ‘Network of the Year’ award. As for the Agency of the Year award, there was a tie between Mindshare India and Lodestar UM. iProspect made the cut in the ‘Digital Agency of the Year’ category. This past week also saw interesting people movements making headlines. Below are a handful of the best headlines we published this week, click on them for more:


#MeToo: How can the industry create a safer, harassment-free workplace?
https://www.exchange4media.com/marketing-news/metoo-how-can-the-industry-create-a-safer-harassment-free-workplace-92614.html

#MeToo: Four DAN employees axed following investigation
https://www.exchange4media.com/advertising-news/four-dan-employees-step-down-following-metoo-allegations-92602.html

MJ Akbar resigns amid sexual harassment allegations
https://www.exchange4media.com/announcements-news/mj-akbar-resigns-amid-sexual-harassment-allegations-92587.html

How brands celebrated Durga Puja
https://www.exchange4media.com/advertising-news/how-brands-are-ringing-in-durga-puja-92612.html

Media ACE: GroupM, Ashish Bhasin, Prasanth Kumar, Mindshare, Lodestar share top honors
https://www.exchange4media.com/advertising-news/groupm-mindshare-india-lodestar-um-iprospect-secure-big-wins-at-e4m-media-ace-awards-92558.html

Media ACE 2018: GroupM wins the coveted ‘Network of the Year’ award
https://www.exchange4media.com/marketing-news/media-ace-2018-groupm-wins-the-coveted-network-of-the-year-award-92582.html

Myntra-Jabong CMO and CSO to exit end of this year
https://www.exchange4media.com/digital-news/myntra-jabong-cmo-and-cso-to-exit-end-of-this-year-92571.html

ZEE5 India appoints Taranjeet Singh as CRO and Business Head - New Projects
https://www.exchange4media.com/digital-news/zee5-india-appoints-taranjeet-singh-as-cro-and-business-head-new-projects-92544.html

RIL announces strategic investment in Den Networks, Hathway Cable and Datacom
https://www.exchange4media.com/media-tv-news/ril-announces-strategic-investment-in-den-networks-hathway-cable-and-datacom-92590.html

NDTV and Airtel launch live channel for smartphones
https://www.exchange4media.com/digital-news/ndtv-and-airtel-launch-live-channel-for-smartphones-92570.html

Will Google's nifty 'Search to Shop' move work?
https://www.exchange4media.com/digital-news/will-googles-nifty-search-to-shop-move-work-92615.html

Meet Agrahyah - The First Voice Agency
https://www.exchange4media.com/digital-news/meet-agrahyah-the-first-voice-agency-92593.html
 

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Recap: The Week That Was

We bring you a round-up of the top stories making headlines this week

exchange4media News Service 13-October-2018

e4mRecap

This week, headlines were dominated by the #MeToo movement, which highlighted how pervasive the problem has become, with a focus on the media and advertising worlds. We also took a look at the way various brands are attempting to woo consumers during the festive season, with our Business of Festivals coverage. This past week also saw many interesting people and account movements making headlines:

See the links to for more:

#MeToo movement exposes the cracks in media and advertising worlds

https://www.exchange4media.com/marketing-news/metoo-movement-exposes-the-cracks-in-media-and-advertising-worlds-92433.html

With #MeToo exposé, entertainment business staring at Rs 500 crore loss

https://www.exchange4media.com/marketing-news/metoo-ad-women-collective-moots-independent-body-to-investigate-allegations-92462.html

Festive Advertising: Brand campaigns that are lighting up the screen this year

https://www.exchange4media.com/advertising-news/festive-advertising-brands-that-are-lighting-up-the-screen-this-year-92472.html

Donning Navratri ‘jackets', newspapers hopeful of a cheerful festive season

https://www.exchange4media.com/media-print-news/donning-navratri-jackets-newspapers-hopeful-of-a-cheerful-festive-season-92500.html

WPP retains activation business after Ford advertising review

https://www.exchange4media.com/advertising-news/wpp-retains-activation-business-after-ford-advertising-review-92440.html

Mindshare India wins new business worth Rs 1,100 crore in 9 months

https://www.exchange4media.com/advertising-news/mindshare-india-wins-new-business-worth-rs-1100-crore-in-9-months-92426.html

 

 

 

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Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media News Service 06-October-2018

It’s never a dull moment in the marketing and advertising industry. Last week too saw some major dismissals as well as appointments, and wins. Havas Group bolstered its leadership strength with the appointment of Rana Barua as CEO of Havas Group India. Barua was last CEO – Group of Creativeland Asia.

Sridhar Ramaswamy stepped down as Google’s Advertising Chief. Ramaswamy, who joined Google in 2003, is said to have played a critical role in growing Googles’ ad revenue from $10 billion in 2013 to the current over $100 billion.

Sagar Mahabaleshwarkar, Chief Creative Officer of Cheil WW India decided to move on from the organisation to pursue new opportunities. Emmanuel Upputuru will be replacing him.

Eros International appointed Rafiq Gangjee as its new CMO. Previously this role was carried out by Prerna Singh, who has now moved to the content team as VP - Talent & Short Films.

The week also saw Sony Pictures Network and Tata Sky lock horns over channel drop. SPN issued a statement condemning Tata Sky for choosing to drop 22 SPN channels from its subscription, sources in Tata Sky claimed that the channels dropped barely comprise 3 per cent of viewership.

There were also few heart-warming campaigns such as by brands like luggage manufacturer Samsonite, who decided to take up the initiative to launch a campaign focusing on reviving the tourism in Kerala.

Do read our interview with Sandeep Bhushan, Director, Facebook India and South Asia, who also leads the Global Marketing Solutions (GMS) teams in India and South Asia, talks about Facebook’s offerings to several brands and advertisers that help them achieve their desired objective, be it brand imagery or brand sales.

During the week, we also featured interesting interviews and analytical pieces perfect for your weekend read. Below you'll find a handful of the best headlines we published this week, click on them for more:

Sridhar Ramaswamy Steps Down As Google’s Advertising Chief
https://www.exchange4media.com/digital/sridhar-ramaswamy-steps-down-as-googles-advertising-chief_92341.html

We Need To Look At Havas Per Se As An Entire Concept: Vishnu Mohan And Rana Barua
https://www.exchange4media.com/advertising/we-need-to-look-at-havas-per-se-as-an-entire-concept-vishnu-mohan-and-rana-barua_92354.html

Sagar Mahabaleshwarkar, CCO, Cheil WW India, quits: Sources
https://www.exchange4media.com/advertising/sagar-mahabaleshwarkar-cco-cheil-ww-india-quits-sources_92372.html

Eros International Appoints Rafiq Gangjee As CMO
https://www.exchange4media.com/marketing/eros-international-appoints-rafiq-gangjee-as-cmo_92336.html

SPN, Tata Sky Continue To Lock Horns Over Channel Drop
https://www.exchange4media.com/mediatv/spn-tata-sky-continue-to-lock-horns-over-channel-drop_92357.html

Why Samsonite’s #KeralaIsOpen Ad Is Going Viral For Good Reasons?
https://www.exchange4media.com/advertising/why-samsonites-keralaisopen-ad-is-going-viral-for-good-reasons_92321.html

Aspire To Help Brand Partners Achieve Their Objectives: Sandeep Bhushan, Facebook
https://www.exchange4media.com/advertising/aspire-to-help-brand-partners-achieve-their-objectives-sandeep-bhushan-facebook_92338.html

Hey! Mr Agency Guy, Go Beyond The Brief, Be My Partner, Say Marketers
https://www.exchange4media.com/marketing/hey-mr-agency-guy-go-beyond-the-brief-be-my-partner-say-marketers_92378.html

News18'S Rajiv Singh Joins SonyLIV As Head- Ad Sales And Monetisation
https://www.exchange4media.com/digital/news18s-rajiv-singh-joins-sonyliv-as-head-ad-sales-and-monetisation_92351.html

Kishore Tadepalli To Head JWT Mumbai
https://www.exchange4media.com/advertising/kishore-tadepalli-to-head-jwt-mumbai_92375.html

Srinivasan Swamy Of R K Swamy Hansa Group Will Be Next IAA Chairman
https://www.exchange4media.com/announcements/srinivasan-swamy-of-r-k-swamy-hansa-group-will-be-next-iaa-chairman_92349.html

Wavemaker India And Vodafone India Win Top Honours At EMVIES 2018
https://www.exchange4media.com/marketing/wavemaker-india-and-vodafone-india-win-top-honours-at-emvies-2018_92397.html

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Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media News Service 29-September-2018

The week started off with one of the most anticipated announcements in the industry-- the appointment of Ajit Mohan as the Managing Director and Vice-President of Facebook India. exchange4media was one of the firsts to report the news and we followed it up with a detailed piece on Ajit Mohan. Another important story of the week was OPPO mobile calling for a media pitch worth Rs 200 crore.

During the week, we also did some very interesting interviews and analytical pieces. Clink on the links below to read these stories:

Facebook appoints Ajit Mohan as Managing Director And Vice-President, Facebook India
https://www.exchange4media.com/announcements/facebook-appoints-ajit-mohan-as-managing-director-and-vice-president-facebook-india_92233.html

Meet The New Chief Of Facebook India
https://www.exchange4media.com/digital/meet-the-new-chief-of-facebook-india_92238.html

Jio wanted to change everything in no time: Borja Borrero, Interbrand
https://www.exchange4media.com/marketing/jio-wanted-to-change-everything-in-no-time-borja-borrero-interbrand_92236.html

Google search turns 20: New trends in search marketing
https://www.exchange4media.com/digital/google-search-turns-20-new-trends-in-search-marketing_92282.html

Video OTT revenue In India expected to reach Rs 13,800 crore by FY 2023
https://www.exchange4media.com/digital/video-ott-revenue-in-india-expected-to-reach-rs-13800-crore-by-fy-2023_92262.html

OPPO mobile calls for media pitch worth Rs 200 cr
https://www.exchange4media.com/marketing/oppo-mobile-calls-for-media-pitch-worth-rs-200-cr_92250.html

DD FreeDish to announce e-auction date soon
https://www.exchange4media.com/mediatv/dd-freedish-to-announce-e-auction-date-soon_92232.html

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e4m Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media News Service 22-September-2018

The week saw some important appointments and announcements. WPP's Wunderman appointed Mel Edwards as Global Chief Executive Officer; she will take over from Mark Read, who was recently named as CEO of WPP. According to media reports, PepsiCo’s outgoing marketing head Vipul Prakash is set to join online travel company MakeMyTrip as the Chief Operating Officer. Former COO Of FCB Ulka Sanjay Tandon Joins Thinkstr As CEO.

Star Sports has appointed ex-Airtel Chief Brand and Online Officer Rajiv Mathrani as its new Chief Marketing Officer. ALTBalaji appointed Divya Dixit as Senior Vice President and Head Of Marketing.

Ashish Bhasin, Chairman and CEO - South Asia, Dentsu Aegis Network, and Pratap Pawar, Chairman, Sakal Media Group, have been re-elected as the Chairman and Vice-Chairman of The Media Research Users Council (MRUC) at the 24th Annual General Meeting in Mumbai this week.

Sumit Awasthi, Deputy Managing Editor Network 18 will join ABP Network. Awasthi, who started his career with Zee News has close to 22 years of experience in the field of journalism and has worked with some of the top media houses in the country.

Karan Bajaj quit as Head of Discovery Communications India to pursue his own entrepreneurial ambitions. After quitting Viacom 18, Gaurav Lulla, who was head of digital media for MTV India and English Cluster including Vh1, Comedy Central and Colors Infinity, is starting a new content studio named Loose Cannons, a boutique content studio that specialises in content creation for Media hubs and brands.

In other big news, Salesforce CEO Marc Benioff and his wife Lynne Benioff have bought Time Magazine for $190 million from Meredith Corp. The Wall Street Journal first reported the sale, which is expected to close in the next 30 days.

Hima Das, the first Indian woman athlete to win a gold at a global track event has partnered with sports brand adidas. Das, will now be equipped with the very best offerings from adidas for her racing and training needs, as she continues her journey to becoming the best sprinter in the world.

This week also celebrated birthdays of popular figures such actor Kareena Kapoor and Prime Minister of India Narendar Modi.

Click on the links below to read these stories:

Outgoing Marketing Head Vipul Prakash Of PepsiCo To Join MakeMyTrip


https://www.exchange4media.com/marketing/outgoing-marketing-head-vipul-prakash-of-pepsico-to-join-makemytrip_92200.html

Former COO Of FCB Ulka Sanjay Tandon Joins Thinkstr As CEO.

https://www.exchange4media.com/announcements/former-coo-of-fcb-ulka-sanjay-tandon-joins-thinkstr-as-ceo_92193.html

Ex-Airtel Chief Brand Officer Rajiv Mathrani Joins Star Sports As CMO

https://www.exchange4media.com/announcements/ex-airtel-chief-brand-officer-rajiv-mathrani-joins-star-sports-as-cmo_92133.html

Ashish Bhasin, Pratap Pawar Re-Elected Chairman & Vice Chairman Of MRUC Respectively

https://www.exchange4media.com/announcements/ashish-bhasin-pratap-pawar-re-elected-chairman-vice-chairman-of-mruc-respectively_92132.html

Karan Bajaj Quits As Head Of Discovery Communications India

https://www.exchange4media.com/announcements/karan-bajaj-quits-as-head-of-discovery-communications-india_92181.html

ALTBalaji Appoints Divya Dixit As Senior Vice President And Head Of Marketing

https://www.exchange4media.com/announcements/altbalaji-appoints-divya-dixit-as-senior-vice-president-and-head-of-marketing_92203.html

Sumit Awasthi All Set To Join ABP News

https://www.exchange4media.com/mediatv/sumit-awasthi-all-set-to-join-abp-news_92114.html

Gaurav Lulla Of Viacom18 Quits To Start New Content Studio

https://www.exchange4media.com/marketing/gaurav-lulla-of-viacom18-quits-to-start-new-content-studio_92198.html

Salesforce CEO Marc Benioff Buys Time Magazine For $190 Million

https://www.exchange4media.com/media-print/salesforce-ceo-marc-benioff-buys-time-magazine-for-190-million_92100.html

India's Golden Girl, Sprinter Hima Das Joins Adidas

https://www.exchange4media.com/marketing/indias-golden-girl-sprinter-hima-das-joins-adidas_92152.html

A Look At Birthday Girl Kareena Kapoor's Brand Journey

https://www.exchange4media.com/advertising/a-look-at-birthday-girl-kareena-kapoors-brand-journey_92189.html

#HappyBdayPMModi: From Humble Beginnings To Creating Brand NaMo

https://www.exchange4media.com/advertising/happybdaypmmodi-from-humble-beginnings-to-creating-brand-namo_92119.html
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Recap: The Week That Was

A weekly roundup of all big stories that made headlines during the week

exchange4media News Service 15-September-2018

The week that went by saw some important appointments taking place in the industry. Viacom18 rejigged its top deck, and D Shivakumar was elected Chairman of ASCI. exchange4media caught up with Shivakumar to understand his vision for the self-regulatory body.

During the week, exchange4media also interviewed Richard Ingleton, the Group CEO of Kantar Insights. Further, we did some very interesting analytical stories such as the impact of Vodafone-Idea merger of Jio. 

Also, exchange4media last week hosted its annual content marketing conference, Content Jam, that saw some of the biggest names of the industry such as Sunil Kataria CEO, India & SAARC, Godrej Consumer Products Limited, and Sunil Lulla, Group CEO, Balaji Telefilms Ltd, delivering very insightful sessions.


Click on the links below to read these stories:

 
Viacom18 Rejigs Top Deck
https://www.exchange4media.com/mediatv/viacom18-rejigs-top-deck_92034.html

 We need to eliminate stereotyping in our ads: D Shivakumar, Chairman, ASCI
https://www.exchange4media.com/advertising/we-need-to-eliminate-stereotyping-in-our-ads-d-shivakumar-chairman-asci_92052.html

Ownership Change Will Not Stop Us From Doing Good Business: Richard Ingleton, Kantar
https://www.exchange4media.com/marketing/ownership-change-will-not-stop-us-from-doing-good-business-richard-ingleton-kantar_92020.html

Vodafone-Idea Merger: What Will Be Jio's Next Move?
https://www.exchange4media.com/marketing/vodafone-idea-merger-what-will-be-jios-next-move_92024.html

 No Medium Can Evolve Without Talking The Native Language: Sunil Kataria
https://www.exchange4media.com/digital/no-medium-can-evolve-without-talking-the-native-language-sunil-kataria_92002.html

 The Production of Originals Doesn't Come Cheap: Sunil Lulla, Balaji Telefilms
https://www.exchange4media.com/marketing/content-jam-the-production-of-originals-doesnt-come-cheap-sunil-lulla-balaji-telefilms_92000.html

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Recap: The Week That Was

From big announcements of people movements, to the humorous 'Apt Hai' trend, we bring you a round up of the news making headlines this week

exchange4media News Service 01-September-2018

The past week saw many interesting developments as companies seem to be in the pitching mood, with the total value of the accounts for which pitches have been called this year so far standing at around Rs 4,000 crore, and includes big brands such Vivo, Samsung, GSK, Mondelez and Lenovo+ Motorola.

After Radhikha Apte and her continued collaboration with Netflix was trolled on the Internet with a series of memes, Netflix this week released a fake video and a movie poster called ‘Omnipresent’ as a humorous response to the trolls, giving rise to the 'Apt Hai' trend. This led to brands including Zomato, CEAT Tyres and KFC capitalising on the trend.

This week also saw several appointments and people movement announcements. Guy Hearn has been named as OMD's Chief Product Officer, APAC, while Unilever's Geetu Verma is all set to take up her new overseas role as Vice President, Nutrition & Natural Platforms.

Gurmeet Singh stepped down as Vice President and Managing Director of Yahoo India, while NP Singh, Chief Executive Officer and Managing Director of Sony Pictures Networks has been elected as the new President of the Indian Broadcasting Foundation (IBF)

We also learnt this week that advertising giant WPP is all poised to announce the appointment of Mark Read as its new CEO after the exit of Sir Martin Sorrell.


Read more on these stories here:

In The ‘Pitching Season’, Media Business Worth Rs 4,000 Crore Change Hands

https://www.exchange4media.com/advertising/in-the-pitching-season-media-business-worth-rs-4000-crore-change-hands_91797.html

How Apte!: Netflix, Radhika Apte And The Art Of Stopping Memes

https://www.exchange4media.com/digital/how-apte-netflix-radhika-apte-and-the-art-of-stopping-memes_91800.html

OMNIPRESENT: CEAT Tyres, Zomato, KFC Join The 'Apt Hai' Netflix Bandwagon

https://www.exchange4media.com/digital/omnipresent-ceat-tyres-zomato-kfc-join-the-apt-hai-netflix-bandwagon_91845.html

OMG Names Guy Hearn As Chief Product Officer-APAC

https://www.exchange4media.com/marketing/omd-names-guy-hearn-as-chief-product-officer-apac_91764.html

Unilever’s Geetu Verma To Take Up Overseas Role As VP, Nutrition & Natural Platforms

https://www.exchange4media.com/marketing/unilevers-geetu-verma-to-take-up-overseas-role-as-vp-nutrition-natural-platforms_91772.html

Gurmit Singh Steps Down As VP And MD Of Yahoo! India

https://www.exchange4media.com/announcements/gurmit-singh-steps-down-as-vp-and-md-of-yahoo-india_91774.html

NP Singh Elected New IBF President

https://www.exchange4media.com/mediatv/np-singh-elected-new-ibf-president_91867.html

WPP All Set To Announce Mark Read As CEO

https://www.exchange4media.com/advertising/wpp-all-set-to-announce-mark-read-as-ceo_91863.html
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