Rail Europe 4A names Adfactors PR as its communications partner
With the help of Adfactors PR, Rail Europe 4A wants to achieve its business objectives in India, particularly in Tier 2 and 3 markets
Rail Europe 4A, a joint venture between the French and Swiss national railways, today announced its PR partnership with Adfactors PR for its India operations. Based in Paris - France, Rail Europe 4A is the market leader in European rail travel over 45 countries of Asia, Australia, Africa and South America and hence, the 4As.
“We are confident of leveraging on its India operations with the help of Adfactors PR, the largest and the most diversified PR agency in the country today,” said Kunal Kothari, Executive Director, Rail Europe India.
With a growing economy and changing demographics, India will remain the focus of attention through the next few years for the company. Keeping that in mind, Madan Bahal, MD of Adfactors PR, said, “We wish to play a strategic role in helping Rail Europe 4A achieve its business objectives in India. Our focus would be to help Rail Europe 4A access the fast growing segment from the Tier 2 and 3 markets of India, which now accounts more than half of first time travellers to Europe.”
The company’s current growth rate in India has been steady through the last five to six years which keeps India among the top five markets of Rail Europe. “Rail Europe 4A’s Indian market recorded a consistent growth of over 18 per cent for FY 2011, placing India as the company’s No. 5 market for the second successive year. One of our key priorities will be communicating with our customers and stake holders,” said Kothari.
The World Tourism Organization (UNWTO) predicts that India will account for 50 million outbound tourists by 2020. Another report estimates the total expenditure by Indians on outbound travel will cross the US$ 28 billion mark in 2020. Of this, Europe holds an estimated market share of about 20 per cent, at a stable growth rate of 5-7 per cent per annum.
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