We saw 30% revenue growth in 2018-19: Kunal Kishore Sinha, Value 360 Communications

The co-founder of the PR & communications firm says they are currently serving more than 150 clients

by Nafisa Shaheen
Published - Oct 4, 2019 2:32 PM Updated: Oct 4, 2019 2:32 PM
Kunal Kishore Sinha

Kunal Kishore Sinha, Co-founder at Value 360 Communications, shares with exchange4media insights about his journey in the PR industry, paradigm shift in the industry and the future.

 

Edited excerpts of the interaction

How did your journey in the PR industry commence and how has your time in the industry been?

I started my career with the Delhi office of a boutique PR firm headquartered in Bangalore, and went on to work with two mid-sized firm before starting out on my own. For a short while, before I started Value 360 Communications with Gaurav Patra and Manisha Chaudhary, I was running a PR firm called Precision PR. We started Value 360 in 2007 with the sole vision of building a high-growth, high-scale, and sector-agnostic organisation.

Our journey followed the very similar path as evolution of start-up ecosystem in India. Our initial work on several internet companies such as Snapdeal.com, Olx.in and goibibo.com gave us the much needed attention. In last decade, Value 360 Communication was one of the common agencies for many new-age brands that were created between 2007 and 2019 – Paytm, Droom, Urbanclap and Practo, among many others. We are now in the second phase of our growth and are seeing a good amount of traction across categories and sectors, amongst both large corporate businesses and start-ups.

My journey as an entrepreneur and as a PR professional has been every eventful. I started my entrepreneurial journey at the peak of global economic slowdown which taught me to see opportunities in the time of adversities.

What paradigm shift have you noticed in the industry?

Over the years, I have seen the Indian PR industry undergo several evolutions. I believe that the current crossroads that the industry is at is the most exciting one in its history. The dawn of digital is transforming the traditional approach to PR and brand communication, which depended solely on the print and broadcast media.

While these channels remain important, the field is so much more comprehensive and complex now. There is a growing shift towards technology and tech-enabled tools to enhance, amplify, and drive brand communications. Players in the PR and brand communications need to evolve in step with the speed and scale of this transformation. There is a need for communications agencies to redefine how their partner brands are represented and perceived across multiple touchpoints.

 

Tell us in detail about Value 360 Communications

We view Value 360 Communications as a partner in its clientele’s growth journey. We constantly change our approach in line with the latest trends and developments in the brand communication space, modifying our strategy to serve the specific needs and requirements of each of our clients. We aim to keep innovating and evolving to deliver what we always have – highly relevant and comprehensive brand communications solutions for organisations across multiple domains.

Our personalised approach to client servicing and brands communication is one of the biggest reasons why we today count over 150 large global brands and high-potential Indian start-ups amongst our clients. Many of our clients have been associated with us for more than five, six, seven years.

How has been the growth rate in terms of client acquisitions?

Over the years, we have grown at a robust pace, both in terms of our client base and our revenues. Value 360 Communications currently services 150+ clients and has registered a revenue growth of 30 per cent over the previous year during the 2018-19 fiscal.

How do you see your growth over the years in the industry?

The biggest indication of our growth since the inception is the way we have adapted to and evolved with the rapidly changing industry trends. When we started, media relations were largely limited to traditional tools such as interactions, press announcements, and events. Today, we are proud to be known as a holistic communications partner that guides its partners across multiple levels and touchpoints. In addition to traditional media, we are also leveraging social media and digital platforms for deeper consumer engagement, all with an end goal to bring our partner brands close to their target audiences.

What is your five-year growth plan in the industry?

Having achieved spectacular growth over the years, we are now targeting the next phase of our ongoing evolution by building our current capacity and capability. For instance, we are already ramping up our digital team to cater to new-age brand requirements and are also looking to invest in data analytics to further augment our communications and content strategy with data-driven insights. We are also looking to make deeper inroads into sectors such as government, public affairs, fashion & lifestyle, healthcare, infra, manufacturing etc., where, at present, we have a minimal presence.

Another key focus area for us is ensuring that, as an integrated brand communications company, Value 360 Communications remains ready for the future evolution of the industry. To that end, we are already investing heavily in the tech space and are looking to diversify our service offerings to provide our clients with more personalised and measurable brand communications solutions.

In the near future, we want to turn Value 360 Communications into a truly national company, with revenues to the tune of more than Rs 100 crore coming in from over 10 cities. Our entire team is firmly behind this vision and putting in a spectacular effort to achieve it. If market dynamics and other external factors are favourable, we foresee achieving this magic number sooner rather than later.

How has been your association with exchange4media?

exchange4media’s PR awards are entering the 10th year. We are delighted to see how great this platform is doing when it comes to recognising the stellar work that we do. Platforms such as exchange4media are giving voice to our industry. We wish it continued success and growth in the future as well.

 

What, according to you, will be the way forward for the industry?

The world is changing, as is the playing field for organisations across industries. PR and communications firms need to understand this, both for themselves and their partner brands. We can no longer talk at our customers; there has to be a conversation, with nuances, with context, with the end-consumer firmly at the centre.

More importantly, we have to be ready to constantly learn, unlearn, and relearn. Technology is rapidly transforming processes and workflows. Machines are increasingly taking over the mundane tasks. Skillsets will change, as will the demands. As practitioners, we have to be more creative, innovative, and strategic than we have ever been before. That, truly, is the only way forward.

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