Value 360 Communications onboards Supriti Misra as COO - Digital Business
Misra joins the agency with over 15 years of experience in digital marketing
Value 360 Communications has announced the appointment of Supriti Misra as its COO, Digital Business. Misra’s appointment is in line with the agency’s vision to offer end-to-end branding solutions to its clients with a major focus on new-age digital campaigns.
With over 15 years of experience of working with leading advertising and media agencies, she will spearhead the Digital Marketing vertical for the agency.
Prior to joining Value 360, Misra has been associated with agencies like Pulp Strategy, Street Talk India, HS Advertising, and Kinetic Worldwide among others. During her stint with these organizations, she led the digital marketing campaigns for global giants like Microsoft, Michelin, Canon and HP. She has also offered branding solutions to start-up brands like Proburst, THINK GAS, Jiva Ayurveda and Alcobrew.
Her advertising experience spans across the channels of ATL, BTL, and TTL, focusing largely on Digital Technology (website and mobile applications), Retail, OOH, and Event Management space.
In her new role, Misra will be directly reporting to the Founder-Director of Value 360, Kunal Kishore Sinha.
Speaking on her appointment, Sinha said: “Value 360 is at a crucial juncture today. While we continue to register strong growth in revenues, our aim is to take a big leap forward by transforming the agency into an integrated, branding solutions provider. We are happy to have someone of Supriti’s calibre joining us. Her experience in digital marketing will strengthen our service offering as we embark upon redefining the space of public relations in the country.”
Commenting on her new role, Misra, COO, Digital Business, Value 360 Communications said, “Digital is the future for all brands. A new-age agency like Value 360 is looking to change market dynamics by partnering clients in their journey of reaching out to consumers from the stage of conceptualizing to implementing branding solutions. I am glad to have joined Value 360 and look forward to establishing synergies between different verticals and working with the enthusiastic team of PR and marketing professionals.”
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