'Sustainability has found a voice and its chatter is growing by the day'
Nanditta Chibber, Head - Media Communications at WaterAid India shares her thoughts on being selected in the list and her future endeavours
Nanditta Chibber, Head - Media Communications at WaterAid India was one of the 40 professionals chosen under the “e4m PR & Corporate Communication 40 under 40” list. With 15 years of experience in a gamut of media disciplines like journalism, FM radio programming, television productions and corporate communications, Chibber has been instrumental in driving market strategy, and managing budgets and revenue impact across metro and non-metro markets.
Nandita Chibber shares her thoughts on being selected in the list and about her future endeavours with exchange4media.
How do you feel being a part of the elite list?
The recognition for the work feels fantastic. And it wouldn't be possible without those who are the wind beneath your wings -- mentors, colleagues, teams, friends and family -- all of whom are part of the journey. It's a great initiative by Exchange4Media to recognise the work in the media-communication space that many a times goes beyond the brand to trigger thoughts and actions.
What were the trends that kept 2019 buzzing in the communication industry?
Purpose communication is growing and finding purposes with relevant issues, which is great. It just goes to show maturity and responsibility in the industry. It has been recognising the power of media-communications to communicate, engage, influence and act on things that matter. The millennials and Generation Z were and are significant drivers of it, continuously raising the bar of communication to be innovative, creative, aligned to values and in sync with new communication platforms.
Sustainability has found a voice and its chatter is growing by the day.
It was also all about innovative and engaging storytelling across formats and platforms to make that authentic and relatable connect and engagement.
How will this recognition by e4m add value to your profile and the communications industry at large?
The recognition reinforces that media-communication work in the space of development communication and on social issues through creativity, innovation, ideas and collaboration is important. Deconstructing complex social issues among a variety of stakeholders from mass to niche and engaging them positively towards purpose and action are challenging, so it gives value to the work that has been put in and motivates one further.
More so, it recognises the growing collective voice around purpose and sustainability among people and brands where the communication is aimed towards connecting the dots for the bigger picture -- as it is not just about your brand or what your organisation does or aims to achieve now, but is much beyond that. It is the medium to consciously trigger and bring in positive social change.
What are your future plans?
To be a catalyst to talk, communicate, sensitise, make aware, build voice, engage and evoke action for things that matter! To marry media-communication experience with purpose. Building collective conscience on issues is challenging and it would be exciting and fulfilling to break the mould, reinvent, be innovative and creative through diverse platforms, ideas and the power of media-communications to trigger thought and action.
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