Recognition brings greater responsibility and more zeal to work hard: Ruchika Mehta

Mehta, Corporate Director Communications and PR at Apeejay Surrendra Park Hotels Limited shares her thoughts on her being in the list and her future endeavours

e4m by exchange4media Staff
Updated: Jan 17, 2020 4:09 PM
Ruchika Mehta

Ruchika Mehta, Corporate Director Communications and PR at Apeejay Surrendra Park Hotels Limited is one of the 40 professionals chosen under the first batch of “e4m PR & Corporate Communication 40 under 40” list. A young and dynamic  communication professional, Mehta aims to continuously innovate and learn.

Here she shares her thoughts on her being in the list and her future endeavours with exchange4media.

Edited Excerpts:-

How do you feel being a part of the elite list? 

It is an absolute honour to be part of this coveted list. I feel extremely humbled with this recognition and it brings greater responsibility and more energy and zeal to work hard and keep improving.

 What were the trends that kept 2019 buzzing in the communication industry? 

The last few years have been very interesting for the communications industry as we see a lot of changes happening. With lots of new mediums arising and changing economic conditions have shifted the focus from traditional PR to more strategic.

  1. Digital PR – with multiple media shutting down and a lot of them shifting to digital-only medium, we saw an incredible focus on digital PR. This is definitely the future as we will see mainstream publications will remain very limited with reduced earnings.
  2. Owned content – it is now imperative to have your own content management build into the communications. Organisations that have not built that into their PR and communications strategies will lose big time in the coming year.
  3. Influencers marketing – this has been growing and becoming more organised. The challenge is we have a different set of influencers for different mediums. As a communicator, we need to quickly learn and implement and be on top of our game to tap on a different set of consumers.
  4. Experientials –These are both online and offline. The brand promise needs to reflect truly both online and offline and one needs to shape the narrative of the brand accordingly.
  5. Public Policy – with a lot of new startups and new business being created with little or less knowledge of how they should operate and compete in the current ecosystem. The importance of working and aligning the government to these new dynamics for an organisation will grow tremendously. We will see a huge focus on public policy/affairs that has been growing since 2019 to continue in the next 2-3 years as well.

 How will this recognition by e4m add value to your profile and the communications industry at large? 

When you have recognition coming from a reputed publication like exchange 4 media, it validates incredible work that is happening in the industry. It helps us to raise the bar of work as well as raise the bar of the communications industry at large.

 What are your future plans?

 I aim to continue disrupting the status quo in marketing and communications through the use of innovation and creativity.

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