V>ENGAGE appoints Raju Markandeya as Chief Executive Officer
The agency has also bolstered its team with key appointments
Published - 12-December-2018
The promoters of a Gurgaon headquartered media communication agency operating for last six years in events, experiential marketing and digital advertising have recently diversified into Outdoor advertising by launching V>ENGAGE, an OOH specialist agency. Currently the group is operating with more than 150 employees who are servicing over 70 clients and are looking into investing in OOH space by recruiting talent from the industry.
Raju Markandeya, is the former COO-Kinetic Advertising, has been appointed as CEO of this brand new venture. Markandeya comes with over two decades of experience in advertising and media industry across Finance, Commercial, Trading, Operations and Business strategy functions.
He has worked in Grey Worldwide for 16 years and his last stint was with Kinetic Advertising-WPP Group for 8 years, one of India’s leading OOH specialist agency. OOH is gaining huge momentum and Raju’s focus is to capitalise on the Group’s existing client base with the help of innovative technology backed solutions.
Along with Raju, the specialist agency has also invested in some of the senior talent with a collective group experience of over 100 years and managed both global and national brands such as Lufthansa, Google, Amex, Ford, HSBC, VW Group, Castrol, Samsung, Reliance AMC, Abbott, Facebook, etc. in their respective earlier assignments. The agency is in hiring spree and expected to recruit additional talent in the next couple of months.