Shashishekhar Mukherjee joins Dabur India as General Manager - Digital Marketing & D2C

Prior to this, Shashishekhar Mukherjee was with Reckitt as Head of Digital Marketing

e4m by e4m Desk
Published: Aug 22, 2025 11:05 AM  | 1 min read
Shashishekhar Mukherjee Joins Dabur India as GM for Digital Marketing
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  • Shashishekhar Mukherjee has joined Dabur India Limited as General Manager - Digital Marketing & D2C after leaving Reckitt.
  • He announced his new role via a LinkedIn post, expressing enthusiasm for Dabur's digital evolution and commitment to well-being.
  • Mukherjee aims to enhance digital consumer connections, expand the D2C ecosystem, and drive innovation in Ayurveda and health solutions.
  • He brings over 18 years of experience in digital marketing, previously serving as Head of Digital Marketing at Reckitt, where he managed strategies for various consumer health brands.

Shashishekhar Mukherjee, who recently moved on from Reckitt, has joined Dabur India Limited as General Manager - Digital Marketing & D2C.

He shared the news of his new role through a LinkedIn post.

"I’m excited to share that I have joined Dabur India Limited as General Manager - Digital Marketing & D2C. Dabur, with its legacy of trust and commitment to well-being, is at an exciting phase of digital evolution. I look forward to building stronger digital-first consumer connections, expanding the D2C ecosystem, and driving innovation to make Ayurveda and health solutions more accessible in today’s fast-changing landscape", he stated in his LinkedIn post.

Prior to this, Shashishekhar Mukherjee was with Reckitt as Head of Digital Marketing.

Shashishekhar Mukherjee is a seasoned digital marketing professional with over 18 years of experience in the field. He leads the data-driven marketing and media strategy for Reckitt, a global leader in consumer health and hygiene products, with marquee brands like Dettol, Durex, Moov, Veet, and more.

Published On: Aug 22, 2025 11:05 AM