Quasar appoints Rasika Bamba as Head of Digital Media
Bamba will be in charge of scaling up new business initiatives and to strengthen existing relationships in the North & East regions. She will additionally be responsible for the media practice at Quasar
Published - 12-August-2014
Quasar, part of the WPP Group, has announced the appointment of Rasika Bamba as the new Regional Head, North & East. She will be in charge of scaling up new business initiatives and to strengthen existing relationships in the region. She will additionally be responsible for the media practice at Quasar. Bamba will report to Gaurav Nabh, Business Head, Quasar and will be based out of New Delhi.
With over 10 years of digital experience, Bamba joins the Quasar team from Hungama Digital Services (HDS), where she was heading business development and servicing – defining the digital roadmap for several key clients at the agency. She spearheaded client relationships like Hindustan Unilever, Microsoft, Mahindra, ACC, SBI MF and was also in-charge of the Media Practice. Prior to Hungama, she was associated with brands such as Yahoo India, Affle and Afaqs.
Commenting on Bamba’s appointment, Gaurav Nabh, Business Head, Quasar said, “Rasika is a thorough digital professional, with experience across various industries. Over the years, she has handled some tough clients and mastered her skills in managing tough situations. With her deep understanding of the medium, she has been instrumental in convincing brands to venture into the digital medium. We look forward to Rasika’s invaluable inputs as she leads our client relationships and grows our specialised media practice.”
On her new role, Bamba said, “I am excited to come on board to lead the business and build the media practice at Quasar. Given the growth path the company has chalked out for the next 18 to 24 months, this is a great opportunity for us to deliver true value to our existing clients and bring on new ones to our roster.”For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK