Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.
Quasar Mumbai has bagged the digital mandate for JK Helene Curtis (JKHC), which offers products in the personal grooming and home care categories and has brands like Park Avenue, Premium and Parx in its portfolio. Quasar will handle all digital duties for the company, including creative, SEO, social media and websites.
With the search business of Microsoft being won by Performics globally in January 2011, the performance marketing specialist agency from ZenithOptimedia has formally begun its operations in India too, putting in place its operations in Delhi and Mumbai. The Indian business is estimated to be in the vicinity of Rs 10-12 crores.