Neetu Gursahani has joined ADF Foods as Head – Marketing & Branding, and will be based in Mumbai. 

Her role will be planning and implementation of strategies to ensure progress in the glocal markets. She will focus on customer insights for distinct communication on how they perceive the company’s products as a comprehensive family meal.

With over 22 years of experience, particularly in the food industry, Gursahani has worked in South, North and Central India. In her previous role, she was Head - Marketing & PR at Aachi Masala Foods Pvt Ltd. There she led branding and B2C marketing strategies. She was also responsible for developing and launching AACHI products in newer markets.

In her previous stints, she served as Head-Marketing at Eveready Industries India Ltd and Head-Marketing at Sri Sri Tattva. 

Gursahani has also worked at Sahara India, The Nilgiri Dairy Farm, Amalgamated Bean Coffee, Kotak Mahindra Old Mutual Life Insurance amongst others.

Tribes has appointed Arpan Jain as Chief Creative Officer to take charge of its brands Insync, Ignite and 1.618 Studios.

Prior to this role, Arpan was the National Creative Director at VMLY&R Commerce.

He has over two decades of experience across various mediums, including mainstream advertising, experiential, shopper, rural, OOH, and digital, for iconic brands.

He has worked for brands like Unilever, Mondelez, Audi, Volkswagen, Google, Star Plus, Hotstar, Star Sports, Nutralite, Nerolac, Asian Paints, ITC cigarettes, Diageo, Pernod Ricard, Pepsi, and many more.

Welcoming Arpan, Gour Gupta, Chairman, Tribes Communications said, “I am thrilled that Arpan is joining us at a crucial time when Tribes is undergoing a transformational journey of becoming a creative solutions company and a leader in bespoke designing for OOH, retail and digital media. We are extremely happy that Arpan will head the creative functions of Ignite and Insync, two of our flagship OOH brands. Arpan will work closely with Rahul Kakar CEO, Ignite and Partho Ghose, CEO Insync and will spearhead Tribes’ latest offering, 1.618 Studios, which is India’s first non-traditional creative agency.”

On being appointed as the Chief Creative Officer, Arpan stated, “While the industry's core mission remains the same – to solve human problems with creativity – the approach has evolved. Today, clients seek solutions that go beyond traditional advertising. Tribes specialises in crafting customised, platform-native solutions across a diverse spectrum of mediums. I’m excited to join a Tribe that’s Insync with my creative ambitions and is ready to Ignite our collective potential. I am eager to reunite with the dynamic and energetic Gour Gupta, who values creative partnerships as much as I do. Together, we share a common goal: to build Tribes into a creative powerhouse that thrives in the modern marketing landscape.

Anand Singh Saluja has joined Oppo India as Senior Manager-Marketing.

Prior to this, he was General Manager at MediaCom and based out of Malaysia.

Saluja was earlier with Mindshare and stepped down as Partner Client Leader in March 2022.

He has overall 15+ years of experience in handling roles like planning, buying, marketing, research and analytics.

Britannia Bel Foods's Mustufa Arsiwalla has joined Ferrero as Trade Marketing Director.

He recently moved on as CMO of Britannia Bel Foods after a 4-year stint.

In a LinkedIn post, he wrote: "I’m thrilled to be back working with Ferrero,a company known for its iconic brands,robust innovation and a strong commitment to brand building through its unique marketing and route to market strategies.I look forward to contribute my skills to uphold and further enhance this reputation while supporting the organisation’s growth initiatives.Very excited to join Ferrero and I welcome chapter two of my Ferrero Story."

This will be Arsiwalla's second stint at Ferrero after first joining the company in 2014 and stepping down as Associate General Manager - Kinder Joy - in 2019.

Connect OOH has appointed Aditya Goel as its new National Head.

Goel joins Connect OOH with over two decades of proven excellence in the outdoor advertising sector.

"We are thrilled to welcome Aditya Goel to our team as Business Head," said Haresh Nayak, Founder & CEO of Connect Network Inc. "His extensive knowledge of the advertising industry, strong leadership skills, and innovative thinking make him the ideal candidate to lead our company into the next phase of growth. We are confident that Aditya's vision and strategic approach will propel our business to unprecedented heights."

On his appointment, Goel said: "I am excited to embark on this journey with Connect OOH, a company renowned for its unwavering commitment to excellence and innovation in the Out of Home sector." "I eagerly anticipate collaborating with Connect OOH's exceptionally talented team to build upon the company's robust foundation and foster growth through creative and data-driven solutions. Together, we will continue to deliver outstanding results for our clients and stakeholders.”

BBH India has appointed Swati Balani as executive creative director (ECD), in Mumbai.

She will report to Parikshit Bhattaccharya, Chief Creative Officer, BBH India, in her new role.

Welcoming Swati to the barn, Parikshit Bhattaccharya, Chief Creative Officer, BBH India, said, “We are casting for a high talent density collective. Where every individual inspires the other and impacts the work positively. Swati represents the very best of our industry. Her work puts technology, data, and platforms to the service of great insights. She has taken a modern, social approach to marketing across a variety of projects. Swati will guide the output of some of our key brands while pushing the boundaries on breakthrough, non-traditional work. We want Swati to make the best work of her life with the team here while laughing the hardest she ever has.”

Swati has over 14 years of experience in the advertising and marketing industry with a combined knowledge of both traditional and digital platforms. Her expertise lies in combining creativity with tech and leveraging creativity while making use of digital platforms. She has worked with Ogilvy, DDB Mudra, FCB, AutumnGrey, and Sideways Consulting. Throughout her career, she has built several brands across various sectors, including fintech, healthcare, BFSI, consumer durables, tech startups, FMCG and more. Over the years, Swati has collaborated with leading brands across industries, including ITC, Burger King, USL Diageo, Microsoft, P&G, PepsiCo, and Aditya Birla among others.

Speaking about her new role, Swati Balani said, “Any creative individual dreams of a place that believes in standing out from the crowd. And I found just that at BBH! Their work has always set a benchmark in the industry, and I am excited to be a part of Parixit and Himanshu’s team that truly believes in the Zag philosophy. My goal is to create fun and memorable work for brands that surpass mediums and truly become a part of today’s culture. And of course, have fun while doing it!”

Sanjeev Mantri has been reportedly named the new managing director and CEO of ICICI Lombard General Insurance. The decision was taken during the company's board meeting and Mantri's appointment will come into effect from December 1, 2023, or upon the nod from the Insurance Regulatory and Development Authority of India (IRDAI).

Mantri's tenure will reportedly last five consecutive years or until his date of retirement, depending on IRDAI or shareholder approval.

He replaces Bhargav Dasgupta who resigned as MD & CEO of ICICI Lombard on September 21. Dasgupta will be in office till November 30.

Mantri has close to three decades of experience fulfilling key roles in companies like Bennett Coleman and Co. and BNP Paribas prior to ICICI.

He has also handled with Rurual and Inclusive Banking portfolio at ICICI Bank. He led SME business verticals for the bank in the past, playing a key role in the expansion of the company' into rural markets.