Beam Suntory India appoints Ruchika Gupta as Marketing Director

Gupta is the first woman leader to spearhead brand marketing for the India business of the company

e4m by exchange4media Staff
Published: May 13, 2022 5:38 PM  | 3 min read
Ruchika Gupta

Spirits company Beam Suntory India has appointed Ruchika Gupta to the role of Marketing Director in India. This strategic appointment to its leadership team is in-line with its vision of reaching $1 billion in revenue by 2030. Among the youngest marketing top talents in Indian alco-bev currently, Gupta is the first woman leader to spearhead brand marketing for the India business of Beam Suntory in India.

Gupta joined Beam Suntory India in 2019 as part of the brand team and was elevated to Head of Marketing in the interim last year, succeeding Rishi Walli, who was appointed as Senior Commercial Director for the company in India, effective April 1, 2021. Amongst her many achievements, she led the launch of one of Beam Suntory’s strategic priority NPD Project - Oaksmith – India’s first International Blended Whisky. Under her leadership, Oaksmith has rapidly expanded in the period of three years and has won many international and national blend and brand-building accreditations. More recently, she has supported the premiumization and growth of the Beam Suntory India portfolio. 

Gupta brings over 15 years of rich marketing and digital experience working with some of the finest organizations. Prior to Beam Suntory, she led strategic thinking for world-class brands like Bacardi Rum, Grey Goose Vodka, brands at Uber and also from the agency side supporting brands from Unilever and Johnson & Johnson. In her present role, she will be responsible for building new scale for Beam Suntory’s premium brand portfolio, lead the rapid expansion of Oaksmith and unlock new business opportunities and digital-first equity building to increase the market share of key brands.  

Neeraj Kumar, Managing Director at Beam Suntory India, said, “At Beam Suntory, preserving the rich legacy of our centuries’ old brand heritage, building winning new brands and innovating to premiumize is an ongoing ambition". “Ruchika has been instrumental in accelerating the growth strategies of the company through sustained market outperformance and innovative practices. Ruchika’s success in building our brands through the challenging pandemic is a testament to the passion, agility and strategic thinking that she consistently brings to the fore. Given her depth of experience with our brands and teams, we are confident that our marketing team and the business will benefit richly from her leadership role at Beam Suntory India. I want to wish Ruchika and Rishi the very best in their new roles at Beam Suntory India”, he added.

Marketing Director at Beam Suntory India, Ruchika Gupta says, “It’s an exciting time for alcobev in India, and it has been my absolute joy working with the iconic brands at Beam Suntory India driving forward our marketing work pivoted around principles of Monozukuri, Monogatari and Gemba. After 3 years in the company, I feel fortunate to be a part of a dynamic and inclusive work environment where every talent is nurtured to their highest potential. I look forward to moving onto the next chapter and to lead with purpose and vision of building greater scale for our premium brands alongside my fantastic team, aligned to our vision of “Growing for Good”.” 

Rishi Walli, Senior Commercial Director at Beam Suntory India says, “It has been a remarkable journey of portfolio expansion at Beam Suntory. Our focus behind premiumization and a ‘Gemba’ mindset continue to be at the core of achieving our 2030 ambition and we are investing in building strong commercial capabilities to enable this vision. I wish Ruchika the very best in her new role as marketing director, leading the scale up and growth of our iconic brands.” 

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Rakesh Gopal joins Bharat Express as Chief Revenue Officer

Gopal recently stepped down as the National Corporate Head of Rajasthan Patrika

By exchange4media Staff | Feb 2, 2023 9:13 AM   |   1 min read

Gopal

Rakesh Gopal has joined Bharat Express as Chief Revenue Officer, as per highly placed sources.

He recently stepped down as the National Corporate Head of Rajasthan Patrika. Gopal was associated with Rajasthan Patrika for close to a year.

Gopal has a 25 years’ experience in the industry and has worked with some of the top media houses, including iTV Network, HT Media Ltd, India Today Group and BW Businessworld.

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Russell Barrett is TBWA/India's Chief Creative Experience Officer

Barrett joins from BBH India

By exchange4media Staff | Feb 2, 2023 7:52 AM   |   2 min read

rb

TBWA\India has appointed Russell Barrett to the newly created position of chief creative experience officer, a further nod to the agency’s commitment to delivering disruptive brand experience solutions for its clients
 
Previously at BBH India, Barrett brings close to 27 years of experience creating some of the markets most impactful work for brands like Abbott, Google Chrome, Red Bull, Audi, Skoda, Uber, Mahindra Racing, Marico, UNIQLO and Johnny Walker to name a few.
 
Barrett will be charged with setting the creative vision and delivering TBWA\India’s total brand experience approach to the agency’s portfolio of clients. Barrett will work closely with the key management team in India and the global creative leadership to drive the global ambition for TBWA’s creative product.

Said Govind Pandey, chief executive officer: “There is a need to deliver modern brand experiences to our clients, and I’m confident Russell will elevate our disruptive creative thinking that our environment and our clients demand. His depth of experience and varied skill set will sharpen our creative thinking and deliver ongoing value across the entire brand experience for our clients.”
 
A multi award winning creative, Barrett will draw on his multidisciplinary experience, having worked across traditional, design, content, digital, consulting, and experimental, to ensure TBWA\India’s client partners are showing up authentically and in new and interesting spaces.
Said Sean Donovan, president, TBWA\Asia: “India is one of the most dynamic markets in the world. And having a total brand experience approach to marketing has become critical for all brands. With Russell on board, we will be accelerating our collective mission to provide category-defining solutions that defy convention while delivering meaningful business impact.”
Russell Barrett said: “TBWA is a brilliant brand globally with a sharply defined culture of creativity and innovation. The opportunity to create brand experiences rather than just another campaign speaks directly to my own creative ambitions. Through conversations with the TBWA leadership, it is clear we’re chasing the same goals.”

“I’m very excited to begin this new chapter in my creative journey with folk I know, like, respect and trust.”
 
Said Ben Williams, chief creative experience officer, TBWA\Worldwide: “A changed world requires a changed approach to creative work. With Russell joining the collective, I look forward to seeing him bring his unique perspective and experience to the table in crafting disruptive work with brand experience at its core.”

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Sarfaraz Ansari joins DDB MudraMax as Senior Vice President – Integrated Media

His previous stint was as the buying lead at Lodestar Media

By exchange4media Staff | Feb 1, 2023 5:57 PM   |   1 min read

Sarfaraz Ansari

DDB MudraMax boosts its media expertise with the appointment of Sarfaraz Ansari as Senior Vice President – Integrated Media. He will be responsible for leading strategy and ideation for integrated solutions across media platforms.

With over 17 years of experience, Sarfaraz has worked across industries like FMCG, financial services, telecom, and worked with brands such as Johnson & Johnson, Spotify, Mahindra, Hershey’s, Finolex Pipes, Marico among others. His previous stint was as the buying lead at Lodestar Media.

Speaking on the new appointment, Rammohan Sundaram, Country Head and Managing Partner - Integrated Media, DDB Mudra Group said, “Sarfaraz’s calm and composed demeanour backed with solid conviction and science makes him one of the best in the business. Especially with some of our large clients, where we needed someone who can fit into our culture and at the same time solidify our leadership in strategic buying across all media. To that effect, he is perfect and has already impacted positively to our setup at MudraMax”

Commenting on his new role, Sarfaraz Ansari said, “The DDB Mudra Group has made some remarkable strides over the past few years with inspiring and diversified campaigns across categories. I look forward to contributing to the Group's growth trajectory, taking on exciting challenges and opportunities.”

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Abhishek Joshi moves on from MX Player

Joshi has stepped down from his role as SVP & Business Head - SVOD (Subscription Business) & Business Partnerships

By exchange4media Staff | Feb 1, 2023 3:47 PM   |   1 min read

abhishek joshi

Abhishek Joshi has reportedly stepped down from his role as SVP & Business Head - SVOD (Subscription Business) & Business Partnerships at MX Player. Joshi had joined the company in October 2018 as Head of Marketing & Business Partnerships. He was elevated in April 2021 to his current role at the organisation. 

Joshi was previously with  Sony Pictures Network India as SVP and Head- Marketing, Subscription and Content Licensing- Digital business.

Prior to that, he worked with Zenga Media as CEO and with Max as Senior Manager, On-Air Presentation, Research and Strategy. He was later promoted as Assistant Vice President, Marketing, Sony Entertainment Television in July 2011.

e4m reached out to Joshi and did not recieve a response at the time of filing this story.

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Tata ClassEdge names Anish Raghunandan as CEO

Anish has been with the Tata Group for over 2 decades

By exchange4media Staff | Feb 1, 2023 11:24 AM   |   2 min read

Anish Raghunandan

Tata ClassEdge Limited (TCE), a venture of Tata Industries Ltd., has appointed Anish Raghunandan as Chief Executive Officer.

He has been with the Tata Group for nearly 2 decades and is part of the TAS 2007 batch of managers handpicked for leadership by the Group.

Outgoing CEO, Milind Shahane, superannuated from the Group after a stellar career of over 35 years with the Tata group.

Commenting on the new appointment, KRS Jamwal, Executive Director, Tata Industries Limited, said, “I am pleased to welcome Anish Raghunandan as the CEO of Tata ClassEdge. Anish has worked with me in his previous role of Vice President – Projects at Tata Industries and has a passion and track record of building scalable businesses and turning around companies. Tata ClassEdge is at a point where we can scale our core offerings profitably and Anish has been leading this change as CEO-Designate.”

Anish Raghunandan, CEO, Tata ClassEdge, said, “I would like to thank the Tata Industries Board and Mr. Jamwal for the warm welcome. We are focusing on delivering value to our partners by providing a range of solutions that help impart learning. Our core proposition is to partner with educators and teachers to enable them to improve outcomes for a wider range of learners. I am excited to join my colleagues at Tata ClassEdge, as we kick off a process that sets us in a direction of profitability and growth while continuing to build on the positive aspects of our culture and customer-centricity.”

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Sharon Edmondston elevated as Group Creative Director at M&C Saatchi Sydney

Edmondston joined M&C Saatchi Sydney in 2015 as Creative Director

By exchange4media Staff | Feb 1, 2023 10:53 AM   |   2 min read

Sharon

M&C Saatchi has elevated Sharon Edmondston from the role of Creative Director to Group Creative Director Sydney.

Sharon joined M&C Saatchi Sydney in 2015 as Creative Director.

Sharon is the Co-Chair of M&C’s Employee Led Women’s Network and over many years has worked both within the agency and the industry at large to move women forward in the advertising, communications, and creative sectors.

Before coming to M&C Saatchi, Sharon spent five years at Leo Burnett Sydney. While there she held the position of Creative Director on the Samsung account which saw her collaborate on the Galaxy brand with the global team. She began her career as a graphic designer and retoucher for a photographers collective and her attention to detail in craft is one of her greatest passions.

"Shaz is an outstanding and much-loved leader who truly embodies all that a Group CD is. She has connected different parts of our business for the last few years, leaned into our employee lead networks, she identifies brilliant ideas and develops young talent. This promotion couldn't go to a more deserving creative legend," says Cam Blackley, Chief Creative Officer at M&C Saatchi AUNZ.

Sharon Edmondston said: “There is so much diverse talent across our group, and I’m thrilled to be given the opportunity to connect us all to fulfill our clients’ biggest ambitions. We’re at our best when we create positive change at a cultural level – and it takes a village to achieve that. Bring on 2023.”

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Sameer Singh elevated to TikTok’s Head of Global Business, North America

Singh was previously heading Global Business for the APAC region

By exchange4media Staff | Feb 1, 2023 9:10 AM   |   1 min read

Sameer Singh

Sameer Singh who joined ByteDance in August 2019 has been elevated to the Head of Global Business (North America). Singh had been heading global business in the APAC region since July 2021.

Singh has led business solutions for the short-video platform in South Asia ever since the Indian government banned TikTok in  India in 2020. 

Singh takes over the crucial portfolio at a time when TikTok has been facing intense scrutiny in the United States. The government has already banned the app on federal-government devices over national security concerns. 

Before joining ByteDance, the IIM alumnus was the CEO of GroupM South Asia. He has also held leadership roles at Google, GSK and P&G.

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