Anie Antonian promoted to Global Senior Group Director, Business Leadership at Initiative
Prior to this, Anie Antonian held the role of Global Group Director, Business Leadership at the company
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Published: Jul 22, 2025 3:07 PM | 1 min read
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Anie Antonian has been elevated to Global Senior Group Director, Business Leadership at Initiative. She shared the news of her promotion through a LinkedIn post.
“New role, same great agency! Excited to step in as Global Senior Group Director, Business Leadership at Initiative”, the LinkedIn post read.
In her new role, Anie Antonian will be overseeing media strategy and execution for Amazon Business, from brand building to performance marketing.
Anie Antonian has been with Initiative for over 10 years. Prior to her elevation, Anie Antonian held the role of Global Group Director, Business Leadership at the company.
Anie Antonian is a marketing and media leader with over 13 years of experience helping brands connect with people in meaningful ways. Her expertise lies in media strategy and execution, blending creativity, data, and strong cross-functional teamwork to deliver real results across tech, retail, automotive, healthcare, and travel.
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