Netflix Australia names Initiative as its new agency of record
Jo McAlister CEO of Initiative Australias said that agency shares many values with Netflix, one being the mutual ambition of sparking conversation
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Published: Feb 17, 2025 1:58 PM | 1 min read
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Netflix Australia has chosen Initiative as its new agency of record. The agency took to LinkedIn and made the announcement of its latest collaboration with the streaming platform.
"Thrilled to share Netflix Australia has chosen Initiative as their new agency of record, expanding our relationship across IPG and around the world", the LinkedIn post read.
Jo McAlister, CEO of Initiative Australia, “To say the team are excited is an understatement. It’s been quite the start to 2025, and we are bursting to work with one of the world’s leading entertainment brands. We share many values with Netflix, one being the mutual ambition of sparking conversation, which connected us from the start of the pitch process. And of course, the team are long-term Netflix devotees; we had so much fun consuming content as we prepped for the meetings.”
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