Zee News eyes youth TG with new look & campaign

The news channel is all set to launch a nationwide campaign, titled 'Khabrein Aapke Rangon Mein', to reach out to the young audience & project a more contemporary image

e4m by exchange4media Staff
Published: Nov 13, 2013 7:52 AM  | 2 min read
Zee News eyes youth TG with new look & campaign

Zee News has revamped itself to build a more contemporary and dynamic image without compromising on the seriousness of authentic news. The objective of this revamp is to reach out to the youth along with the existing viewers.

The new look resonates with the aspirations of an evolving audience and the programme packages, the promos, the choice of colours, the hue, and the whole look and feel have been transformed accordingly.

The news channel is all set to launch a nationwide campaign, titled ‘Khabrein Aapke Rangon Mein’, to reach out to the young audience. With the theme ‘News like truth, is never black and white’, the channel has made the spirit of its content more contemporary, vibrant and topical.

Through the ‘Khabrein Aapke Rangon Mein’ campaign, Zee News seeks to reach out to the youth who are confident and bristling with attitude with the concept of ‘Soch Badlo Desh Badlo’. The news channel wants to cater to the Gen Y, who is connected through technology, and consumes instant information and news.

Commenting on the revamp, Alok Agrawal, CEO, Zee Media Corporation said, “Zee News will be the youth’s preferred news channel. The aim is to be their eyes, ears, and conscience. The channel will be in tandem with their world and in sync with their energy. With ‘Khabrein Apke Rangon Mein’, we will interact with them, touch their lives and wear their pride. We aim to empower, influence and impact the opinion of this youthful and vibrant India.”

Sudhir Chaudhary, Editor, Zee Media Corporation added here, “In today’s scenario, the youth is interested in what is happening nationally and globally.  Our efforts will be to reach and connect with the viewers (especially the youth) and provide them news, which is contemporary, vibrant and topical. With ‘Khabrein Aapke Rangon Mein’, Zee News will continue to strengthen its credibility, trust and will be always on the side of the truth. We are now refreshed, rejuvenated, and recharged to grow bigger, brighter and better.”

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