Uday Shankar named amongst top global executives by Variety 500

Uday Shankar, President of 21st Century Fox, Asia, and Chairman and CEO, Star India, began his career as a political journalist with the Times of India

e4m by exchange4media Staff
Updated: Jul 21, 2018 9:00 AM

Uday Shankar, who has been named by Variety 500 as one of the world's top executives, and his 21st Century Fox’s Star India Group are major players in Asia. With a market worth close to $14 billion, Star’s portfolio of lifestyle and entertainment channels include the 10 ten sports channels driving growth.

It was Shankar’s insight into the Indian cricket culture which allowed Star to reap the rewards of their $750 million investment to gain cricket broadcast rights through 2018. The next round of bidding is believed to be in the billions.

However, Shankar has pushed to diversify from cricket, with a $3.2 billion investment in hockey, soccer and badminton leagues. Another major investment, Hotstar, the streaming platform, has been extremely successful on more than 800 million smartphones and close to 100 million subscribers in 2016.

From beginning as a political journalist with the Times of India before his work with Star India, Shankar’s career trajectory has seen a tremendous rise since.

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