TRAI extends deadline for implementation of STB landing page direction to May 31

The deadline has been extended at the behest of All India Digital Cable Federation

TRAI

The Telecom Authority of India (TRAI) has extended the deadline for implementation of directions related to the landing page of set-top boxes (STBs) by two months to May 31. The earlier deadline was March 31.

The authority had earlier directed broadcasters and distributors of television channels to restrain from placing any registered satellite television channel, whose rating is released by a TV rating agency, on the landing LCN or landing channel or the boot-up screen with immediate effect.

The authority, in a release, has mentioned that the decision to extend the deadline has been taken at the behest of the All India Digital Cable Federation (AIDCF). The body requested TRAI to extend the deadline in view of an appeal against the direction pending before TDSAT. The request was made because the hearing or pronouncement of order might go beyond the March 31 deadline. 

AIDCF also requested that since the matter is under judicial consideration, any action on the said direction will not only be prejudicial to their right and contentions but also against the principle of natural justice. TRAI considered their request and felt that there is merit in their request under given circumstances as well as in the interest of fairness, the release mentioned.

Thus, in order to protect the interest of the service provider and orderly growth of the sector, TRAI directed the broadcasters and the distributors of television channels to not implement the directions later than May 31, 2019. 

During the consultation process on the said matter, All-India News Broadcasters Association pointed out that placing a television channel on the landing page of STB could influence ratings of the channels. But distributors dismissed the claims, saying the landing LCN offers the channel the opportunity to present its content before the viewer who may not be aware of the channel or the option to view such content. There is no restriction or obligation placed on the subscriber to view the channel which opens as the landing LCN.

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment