SUN Network to relaunch Sun Life on October 7
SUN TV Network is positioning Sun Life as its second GEC channel, will be targeting young audience
SUN TV network is all set to re-launch Sun Life on October 7.
Talking to exchange4media, SL Narayanan, Group CFO, Sun Group, said, “The re-launch of Sun Life is effective from October 7 and we are re-positing it as the second GEC of Sun Group. The channel will have 24 hours original programs, targeting audience between 18-30 years."
Sun Life was launched in the year 2012 and was considered as a classic channel as they telecast retro movies and songs.
Talking further on the re-launch, Narayanan said, “SUN TV has a loyal set of audience for our prime-time serials and many other shows. So, with the re-launch of Sun Life, we hope to cater to the younger audience in a better way. On October 7, we are launching a talent hunt show named ‘Swapna Sundhari’, to find out the next top model. Apart from that, we have queued up several other shows for the festive season as well. Masala Café, a sitcom comedy game show, is another property we are planning to telecast.”
Swapna Sundhari will be co-hosted by actress and top model Parvatii Nair and Sakshi Agarwal respectively and Masala Café will be hosted by RJ Vignesh.
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