Sony Pictures Sports Network launches Hindi commentary for UFC events

Varun Dhawan to appear in a special campaign for Sony, ‘UFC-As Real as It Gets’

e4m by exchange4media Staff
Published: Sep 3, 2019 1:11 PM  | 3 min read

In order to take its premier international property UFC to a wider audience base in India, Sony Pictures Sports Network (SPSN) has announced its plans to telecast marquee UFC events in Hindi every month, starting with UFCâ 242.

This initiative will offer millions of viewers across India the opportunity to watch the best MMA fighters inside UFC’s world-famous Octagon in English on SONY TEN 2 channels and in Hindi on SONY TEN 3 channels. One of UFCâ 242: KHABIB vs. POIRIER will have a special guest from India in attendance. On the invitation of Sony Pictures Sports Network and UFC, Bollywood actor and youth icon Varun Dhawan will visit the United Arab Emirates for UFCâ 242 taking place at The Arena, Yas Island in Abu Dhabi on 7th September 2019.

In the build-up to the event, Varun Dhawan will appear in a special on-air campaign for SPSN, ‘UFC – As Real as It Gets’ where he will be seen showcasing his adulation for UFC with its real fights, real sacrifice and real glory on the SPSN channels.

UFCâ 242 will feature a championship unification bout between undefeated UFC lightweight champion, Khabib Nurmagomedov and the interim UFC lightweight champion, Dustin Poirier in the main event. The event will also feature top UFC athletes Edson Barboza, Paul Felder, Islam Makhachev and many more.

Viewers can catch the high-octane action between these modern-day gladiators on SONY TEN 2 channels in English and SONY TEN 3 channels in Hindi on 7 th September 2019, 11 30 PM IST onwards.

Talking about the move, Rajesh Kaul, Chief Revenue Officer, Distribution and Head- Sports Business, Sony Pictures Networks India Private Limited, said, “We are delighted that India’s youth icon and known UFC fan, Varun Dhawan, is attending one of the biggest combat sports events of 2019, UFC 242 in Abu Dhabi. The following for UFC has grown over the years and our objective is to reach out to every combat sports fan in the country through our programming initiatives. The launch of the live Hindi commentary will not only strengthen our reach across markets but also serve our viewers by giving them the option to watch the highly anticipated UFC 242 and other marquee UFC events in English or Hindi on Sony Pictures Sports Network.”

Varun Dhawan said, “UFC 242 on SONY TEN 2 & SONY TEN 3 channels is an unmissable event for any combat sports fan featuring a dynamite fight card with some of the biggest names in MMA. Having been a huge fan of UFC for years, to watch the fights live, just a few feet away from the Octagon is going to be a mind-blowing experience that I am really looking forward to.”

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