Sony Entertainment Television renews contract with Kapil Sharma despite a drop in the show's ratings

Putting rest to all rumours on ‘The Kapil Sharma Show,’ Sony Entertainment Television’s contract with the comedian has been extended for a year, despite its unsteady performance

e4m by exchange4media Staff
Updated: Aug 8, 2017 8:09 AM



Sony Entertainment Television shot down rumours of its trademark show, ‘The Kapil Sharma Show’, going off air by extending its contract with the popular comedian Kapil Sharma for a year. There have also been reports of the show going for a revamp. Post Kapil Sharma’s brawl with his then co-star Sunil Grover, the show has been in the midst of controversies leading to drastic fall in its ratings and speculation on it being discontinued.  



 



In fact, the show’s BARC ratings had dropped from 7 million impressions to 3.9 million impressions in a matter of a month. But in Week 22 (May 27–June 2, 2017) the show entered BARC’s Top 5 Hindi GEC programmes fetching 4.8 million impressions. Its performance also picked up in Week 27 after popular comedienne Bharti Singh entered the scene. However, the show was nowhere in sight in BARC’s Top 20 Hindi (Urban) programmes for the current Week 30 (July 22–28). 



 



Talking about the development, Danish Khan, EVP and Head at Sony Entertainment Television said, “The Kapil Sharma Show brings smiles to millions of viewers every weekend night across the globe. Kapil is an extraordinary talent and we are delighted to have further cemented our relationship with extension of this contract. We are confident that the show and its talented cast will continue to enthral the audiences across the globe.”



 



To this, Kapil Sharma added, “I am deeply touched with the warmth and love the audience has showered on us over the years. It’s their belief and undying devotion that encourages us to continue to reinvent ourselves and bring smiles to every household week on week. I am grateful to Sony Entertainment Channel for believing in me and our show and supporting us in creating and bringing unlimited entertainment to every household every weekend.” 



 



The show started going through a rough patch after Sunil Grover quit following his spat with Sharma five months back. The BARC ratings reported a major slip in the ratings and the show further saw exit of its other team members like Ali Asgar and Sugandha Mishra. Later on, few other comedians like Raju Srivastava and Bharti Singh were introduced in the act to save the day. The latest we heard is that script writer Raaj Shaandilyaa of ‘Welcome Back’ fame has been roped in to get back the show to its top game. Now with Sony Entertainment Television extending Sharma’s contract it will be interesting to see how the channel ups its ante for the show.

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