Shemaroo Strengthens Its Leadership Team

Shemaroo Entertainment Limited hires Vaibhav Goyal, Omprakash Singh and Ankita Anthony to lead product, digital marketing and public relations respectively

e4m by exchange4media Staff
Updated: Nov 29, 2017 11:51 AM

Shemaroo Entertainment Limited, the content provider for television and digital ecosystem is beefing up its leadership team and has announced three new senior hires across Product, Digital Marketing and Public Relations.

Vaibhav Goyal has been appointed as the General Manager, Head of Products in New Media & Technologies, while Omprakash Singh joins as Digital Marketing Lead and Ankita Anthony has been roped in as Public Relations Lead. The appointments are Mumbai-based and expected to help drive the company’s growth in its new transitional phase.

Singh has 11 years of experience and joins from Law & Kenneth Saatchi & Saatchi, where he was the digital Business Head on Renault India. A bachelor in computer application, Singh also co-founded a creative digital start-up Tiki Tech and was part of it for over five years before he moved to Everymedia Technologies. At Shemaroo he will be heading all the digital marketing initiatives.

Anthony, who joins as the Public Relations Lead has around 10 years of experience, specialising in communication strategy across media and entertainment. She joins from Zee TV, where she was primarily responsible for designing and executing media strategies across fiction and non-fiction formats. A journalism graduate from St. Xavier’s College, Mumbai she started her career as an assistant producer with CNBC TV18 and then went on to work with leading PR agencies like Edelman and Avian Media on brands such as MTV India, Comedy Central, Lakme Fashion Week and Diageo amongst others.

Hiren Gada, Director, Shemaroo Entertainment shares, “It is an exciting time for us at Shemaroo and we are pleased to have Anthony, Singh and Goyal on board. In line with our accelerated growth plans, we have hand-picked all the three experts from some of the best organizations in the media and entertainment space. We look forward to scale our brand and offerings with the new hires.”

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