Prasar Bharti approves restructuring of Doordarshan to induce professionalism
The restructuring is aimed at inducing professionalism into Doordarshan content and creative functions in line with state of the art trends, production values and industry best practices
With an aim to induce professionalism into Doordarshan content, Prasar Bharati has approved the restructuring of the national broadcaster.
The Prasar Bharati Board has authorised the search and selection committee headed by Prasar Bharati Chairman A Surya Prakash to select suitable professionals for the roles of Chief Content Officer and Channel Heads on a contract basis.
The Board has desired that suitable professionals may be identified with 15-20 years or more of experience in broadcasting with specialization in news /culture /arts / entertainment/ sports & other genres of relevance to public broadcasting having held leadership roles over the last five years, preferably at a large network with responsibility for one or more channels with a nationwide viewership footprint.
The Board also indicated that identified professionals must be tuned into the goals and responsibilities of the public broadcaster as mandated by Parliament.
“While the Chief Content Officer will be responsible for the content/ creative functions and operations across the Doordarshan network (national and regional channels) in line with the goals/ objectives of Prasar Bharati, the channel heads are expected to manage individual channels in line with the content and channel strategy,” Prasar Bharati said in a statement.
“With this restructuring Prasar Bharati intends to induce professionalism into its content and creative functions in line with state of the art trends, production values and industry best practices,” the statement added.
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