News First kicks off with sting operation report

KPCC President D K Shivakumar has applauded News First for starting off with a socially relevant story

e4m by exchange4media Staff
Updated: Sep 23, 2020 1:52 PM
News First

News First, the Kannada News Channel, has lived up to its tagline of ‘Pratikshana Nimmondhege, Every Moment with You’, with a sting operation that showed the rampant spread of drug use amongst children and youth alike, in government and private schools.

The story showed the modus operandi of drug peddlers luring and addicting vulnerable children between class 5 and 12.

The state Opposition too saw reason and made sure it was a talking point in the monsoon session of the Karnataka assembly, which started a day after the channel’s launch.

 KPCC President D K Shivakumar has applauded News First for starting off with a socially relevant story.

Senior Congress Leader Dr Parameshwar promised to make it a subject of discussion in the assembly.

JDS Leader Basavaraj Horatti lived up to his on-air promise of raking up the children drug abuse story in the assembly.

Quoting News First, Horatti spoke at length about the story and need for the state government to act fast.

The government took cognisance off the issue and promised to initiate work in the direction in two days.

On Day 1 itself, the channel had a tidy line up of commercials.

By the looks of it, the channel’s campaign “The Team that built Karnataka’s No. 1 News Channel, takes fresh aim” appears to have hit the target.

Armed with an experienced team, sophisticated setup and quality focus, News First is keen to shake up the Kannada News TV market.

News First is the flagship brand of Olecom Media Pvt. Ltd. It is co-promoted by S Ravikumar and SH Maruthi - the men behind the success of TV9 Kannada, Karnataka’s Top News Brand by a distance.

The channel launches at a time when TV news audiences in Karnataka are tired of monotony, exaggeration and credibility of long-form newscasting.

With their high quality and reliable newscasting in multiple forms, innovative shows and differentiated programming, News First will ensure that their viewers enjoy news any time of the day. 

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