MTV introduces concept-based campaigns for its new shows
MTV has activated a 360-degree marketing campaign along with cross-promotional activities across network channels
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Published: Aug 19, 2019 4:15 PM | 1 min read
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MTV will bring to its audience some concept-based campaigns for its recently launched shows - MTV Hustle, MTV Ace of Space and MTV Splitsvilla 12.
MTV has activated a 360-degree marketing campaign along with cross-promotional activities across network channels. These initiatives have been targeted to stir word of mouth for the new shows.
Speaking about the innovative marketing campaigns, Navin Shenoy, Head Marketing – Youth, Music and English Entertainment, Viacom18, said: “MTV has been the voice of the Indian youth over the years by offering shows which provide a creative platform to our viewers to showcase their talent. We are not only raising the bar on innovation and entertainment with both our shows but also in ways we uniquely market them. While MTV Hustle is a new concept, MTV Ace of Space and MTV Splitsvilla are marquee shows, loved by audiences in their past seasons and hence, our strategy to market them is quirky and engaging.”
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