Gujarat quota row hits Hindi channel viewership in Week 35
Major players in GEC genre see a dip in their GRP levels. The drop in channel share of Hindi GECs corresponds to increase in the share of Gujarati news space
Although the situation in Gujarat, a state bearing the brunt of the agitation by Patel community seeking reservation, is gradually returning to normal, it had its impact not only on routine life of people but also viewership of Hindi channels in week 35.
Hindi GEC genre witnessed the highest drop it has seen in this year by 60 GRPs on HSM market, 26% of which coming from Gujarat 1Mn+ marke
** Drop % is the percentage value of figures obtained in the Gain/Drop column.
If the daily GRP levels are compared to the past week i.e. Week 34 we can see that the drop has been since Tuesday i.e. 25/08/2015,when Hardik Patel's rally was held in the state and a curfew was imposed in cities of Ahmedabad and Surat.
Interestingly with the current political instability in Gujarat meant the Gujarati News genre picked up in terms of channel share, in fact the drop in channel share of Hindi GECs corresponds to increase in the share of Gujarati News.
Source : Analysis conducted by S-Group, an Analytical arm of TAM Media Research
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