Fiction shows boost Star Plus' lead amongst Hindi GECs

Six of the top 10 fiction shows are aired on Star Plus. As per TAM data, in Week 25 Star Plus garnered 243 GRPs. Zee TV is placed second with 209 GRPs

e4m by Synjini Nandi
Updated: Jun 28, 2013 8:25 AM
Fiction shows boost Star Plus' lead amongst Hindi GECs

According to data sourced from TAM subscribers for CS 4+, HSM markets, Week 25, Star Plus continues to lead the Hindi General Entertainment Channel space with 243 GRPs, after losing 11 points since Week 24 (254 GRPs). Zee TV climbs up to the second position with 209 GRPs in Week 25, adding 16 points since Week 24 (193 GRPs).

Colors is placed third, clocking 188 GRPs, adding seven points in Week 25 (last week, 181 GRPs). At No. 4 is Sony Entertainment Television with 149 GRPs, losing two points since last week (151 GRPs).

In the fifth position is SAB TV with 138 GRPs, after losing two points since Week 24 (140 GRPs), while Life OK added nine points in Week 24 garnering 136 GRPs in Week 25 (last week, 127 GRPs).

The top ten fiction shows on the Hindi GEC space in Week 25 were ‘Diya Aur Bati Hum’ (3.7 TVR), ‘Taarak Mehta Ka Ooltah Chashmah’ (3.5), ‘Qubool hai’ (3.4 TVR), ‘Yeh Rishta Kya Kehlata Hai’ (3.0 TVR), ‘Veera’ (3.0 TVR), ‘Pyar Ka Dard Meetha Meetha’ (2.8 TVR), ‘Pyaar ka dard hai meetha’ (2.8 TVR), ‘Saath Nibhana Saathiya’ (2.7 TVR), ‘Sapane Suhane Ladakpan Ke’ (2.6), ‘Balika Vadhu’ and ‘Pavitra Rishta’ (2.5 TVR), and ‘Madhubala’ (2.4 TVR).

As can be observed from the ratings mentioned, Star Plus continues to lead the Hindi GEC space with six of its fiction shows in the top ten list.

In the non-fiction space, ‘DID Supermom’ clocked 3.5 TVR. Colors’ new show, ‘Comedy Nights with Kapil’ opened with 3.4 TVR, while ‘Jhalak Dikhla Jaa’ clocked 2.1 TVR. The long-running ‘CID’ also managed to garner 2.1 TVR. 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube