Disney India terminates agency agreement with IndiaCast for channel distribution

The network has now set up an internal team to manage distribution of its eight channels

e4m by exchange4media Staff
Updated: Aug 1, 2015 4:36 PM
Disney India terminates agency agreement with IndiaCast for channel distribution

Disney India confirmed that it has terminated its agency contract with IndiaCast Media Distribution, and has set up an internal team to manage the distribution for all eight of its channels, namely Disney Channel, Disney Junior, Disney XD, Hungama TV, Bindass, Bindass Play, UTV Movies and UTV Action. All subscription and placement deals will be done directly by its internal team in the future.

Confirming this development, Nikhil Gandhi, VP and Head - Revenues, Media Networks for Disney India said, “Disney India provides an exciting and diverse mix of high quality content for kids, youth and family audiences. Today's dynamic distribution market and increasing pace of digitisation provides us with a huge opportunity for growth and scale. With a robust internal distribution team now in place, we believe we can drive significant value and further strengthen our already well-established relationships with MSOs, DTH platforms and distribution partners.”

The two companies had first associated through a joint venture (JV), but with the TRAI not allowing content aggregators to bundle channels from more than one broadcaster the JV was broken last year. However, IndiaCast continued to distribute Disney India channels as an agent. 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube