Consumers spent 566 mn minutes on Network18 properties in Sept: Comscore
In terms of Unique visitors on Desktop, Network18 ranks no 2 at 11 Mn UVs for the month of September
Published - Nov 15, 2017 2:18 PM Updated: Nov 15, 2017 2:18 PM
With the release of the comScore India September 2017 report, Network18 has once again emerged as a leader with news consumers spending a whopping 566 million minutes on Network18 properties in September, the most of any publisher in the country. In terms of Unique visitors on Desktop, Network18 ranks no 2 at 11 Mn UVs for the month of September.
Commenting on the latest growth numbers, Manish Maheshwari, CEO, Network18 Digital, said, “We consistently strive to deliver excellence and now the numbers back the efforts made by Network18 Digital group to bring comprehensive content pieces across genres along with news in engaging formats. The portfolio has been widely acclaimed for breaking the mould to give that something extra to our audiences. Our portfolio online has recorded a month-on-month rise in readership, unique visitors, engagement, which has also brought forth continued presence of all our stakeholders. The numbers motivate us to continue to keep giving our best and transcend our own benchmarks in the field.”
Taking a look at our flagship properties, Firstpost continues to lead the way with its 6.5 minutes per visit being the highest average time spent by consumers across all News platforms with traffic greater than 1 mn UVs. Clutter-breaking, quality and expert-led content, engaging and innovative formats have come to define the offering. Network18’s other general news offering, News18, within a year of launch ranks 2nd amongst Indian news sites in terms of total unique visitors standing at 5.88 million in September. In addition, CricketNext, News18’s offering for cricket news and live scores has climbed above ESPNCricinfo with over 1.84 million pages served
moneycontrol, India’s leading authority on finance, markets and business news continues to lead the way in the Business/Finance category – News/Research segment with a whopping 1100 million minutes of consumption across platforms and over 10 million unique visitors served. Besides these traditional channels, moneycontrol leads Network18’s emphasis on accessibility, with the MC app now available on Android and iOS smartwatches. This app boasts a unique functionality with which, a user can speak to his watch and get a stock quote immediately.
At an aggregate level, Network18 Sites have surpassed the Times Group, HT Media Group, ABP News Network, and Bhaskar Group Sites amongst other portals under the Multi MMX (Desktop + Mobile + Video) category for its lead in ‘Average Minutes per Visit’ and the second position in ‘Average Views per Visit,’ ‘Total Minutes,’ and ‘Average Minutes per Visitor’ categories.
Source “comScore India MMX September 2017: News / Information – General News”
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