Colors presents a new story of love and friendship in ‘Bahu Begum’

The show premieres July 15 and will air every Monday to Friday at 9.30 pm

by exchange4media Staff
Published - Jul 10, 2019 4:02 PM Updated: Jul 10, 2019 4:02 PM
Colors

Love and friendship are the most cherished relationships, but ever wondered what happens when you have to choose between the two.  Tracing the journey of three individuals Azaan, Shayra and Noor entangled in a web of love, revenge and penance will be Colors new fiction drama, ‘Bahu Begum’.

Produced by LSD Films, the show features Arjit Taneja as Azaan Ali Khan, Sameeksha Jaiswal as Noor, Diana Khan as Shayra Anwar, and Simone Singh as Begum Raziya.

The show will premiere July 15 and air every Monday to Friday at 9.30 pm.

Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom 18, said, “In a country traditionally so rich in culture and ideologies, it has been our endeavor at COLORS to bring alive stories from varied cultural backgrounds to the small screen.  ‘Bahu Begum’s rich backdrop and intriguing storyline coupled with an outstanding cast, will enable us to make way into our audiences’ hearts once again. With ‘Choti Sarrdaarni’, ‘Bahu Begum’ and ‘Bepanah Pyaarr’, we hope to entertain viewers with variety of content through our weekday entertainment.”

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “With a royal Islamic backdrop, the show recounts the journey of three individuals whose lives are entwined with one nikaah. With strong emotions like love, penance and revenge, as the core concept of the show, Bahu Begum will explore the multiple shades and rules of love and friendship.  We are delighted to have an ensemble cast of -Simone Singh, Arjit Taneja, Diana Khan and Sameeksha Jaiswal justifying their roles brilliantly. Also, we are extremely glad to begin a new partnership with LSD productions to bring forth a show with a captivating storyline.”

Prateek Sharma from LSD Films said, ‘Bahu Begum’ will depict love, revenge and complexities revolving around a nikaah. The look and feel of the show is very classy and royal and the set design is also in sync with this theme. The viewers will experience royalty white marble work, vintage artefacts, and Urdu calligraphy motifs.  The dialect of the show is also very poetic and has a Nawabi touch to it. With love and friendship as the two most contrary relationships, we are sure the audience will enjoy this fascinating story.”

Simone Singh said, “The show portrays love and how it endures in the face of heartbreak and adversity. It’s exciting to play Bahu Begum because besides being a single mother and raising a son in a patriarchal world, she is also powerful and independent woman. I started my acting career with television and I am delighted to receive similar love and support from them even today. It’s a delight to be a part of this show and I am looking forward to a great response.”

Set in Bhopal, the show beautifully depicts the royal Islamic vignette, culture, and meaningful symbolic rituals surrounding marriage. Begum Raziya is the matriarchal head of the most prestigious family of the city who has created her own dynasty by being at the forefront of politics and public life. A holder of the Bahu Begum title, she is respected and revered by everyone. Although Raziya very rarely displays her emotions, she immensely loves her son Azaan and her world revolves around him. On hearing about her son’s return from London, she gets thrilled and gears up to share the big news of getting his marriage fixed to his childhood friend. While Azaan always cherished his friendship with her, Noor always dreamt of becoming his begum.  But as destiny would have it, Azaan returns home with the love of his life Shayra.

 

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