BBC Studios signs licensing deal with Colors Infinity for ‘Top Gear’

This multi-platform deal with Viacom18 will make series 27 of Top Gear available to Indian viewers

e4m by exchange4media Staff
Updated: Feb 11, 2020 6:38 PM
BBC Top Gear

BBC Studios has announced a licensing deal with Viacom18 Media Pvt. Ltd., which will see the latest series of Top Gear air on the Indian entertainment network’s premium English entertainment channel – Colors Infinity.

The deal was revealed at Showcase - BBC Studios’ trade event - held in Liverpool each year.

This multi-platform deal with Viacom18 will make series 27 of Top Gear available to Indian viewers that are looking forward to watching their favourite motoring show.

Top Gear is the longest-running motoring entertainment show which has had a huge global following across 200+ territories, making it one of the world’s most widely watched factual TV programmes. The much-loved series features gruelling challenges, epic adventures and state-of-the-art supercars with a hint of mayhem, humour and mischief.

Series 27 introduces a new presenter line up, with comedian and TV presenter Paddy McGuinness and cricketing legend Andrew ‘Freddie’ Flintoff joining motoring journalist Chris Harris. Also back in the driving seat is the enigmatic white-suited professional driver, known across the globe as The Stig.

From the brutal heat of the Ethiopian desert to the sweltering Borneo rainforest, from the wilds of Iceland to the pedestrianised shopping district of a British market town, Top Gear is bigger than ever.

Following the success of their first series together, the trio have recently returned to UK screens with even higher audience ratings, with the new series premiere opening to a consolidated audience of more than 4.3 million, the highest in over four years. In between series, they also filmed the Top Gear Nepal Special, which saw Freddie, Paddy and Chris embark on an epic high-altitude voyage from Kathmandu to the Forbidden City of Lo Manthang, thrilling UK audiences when it aired in December.

Stanley Fernandes, Vice President, Distribution for BBC Studios South Asia, says, “We’re thrilled to partner with Viacom18 to bring the latest series of Top Gear to India. Audiences are going love the new line up taking control of the wheel and taking the series to another level. Expect plenty of thrills, spills and laughs.”

Ferzad Palia, Head – VOOT Select, Youth, Music & English Entertainment, Viacom18, said: “Indian viewers are big fans of fast-paced and adrenaline-pumping automotive content. Globally, Top Gear is recognised as the most popular motoring entertainment show, and we’re thrilled to showcase series 27 of this iconic show to viewers in India. Adding another genre to our bouquet of offering, Viacom18 continues to deliver the best of English entertainment to its audience.”

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