‘Bajaj not advertising with 3 channels for some time’

Rajiv Bajaj, MD, Bajaj Auto, was speaking to a news channel in the backdrop of the TRP issue

e4m by exchange4media Staff
Published: Oct 9, 2020 1:25 PM  | 1 min read
Bajaj

In the wake of the Mumbai police busting a TRP racket, Rajiv Bajaj, MD, Bajaj Auto, has said that his company has already blacklisted three channels due to concerns over the content.

In an interview given to CNBC-TV18, he said, “Bajaj as a brand does not endorse toxicity and hate-mongering in the society.”

Stating that the purpose of a strong base is to contribute to the society, Bajaj said: “a strong brand is a foundation on which you build a business”.

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