ABP News unveils new logo

The colours reinforce ABP News’ commitment to a fair, unbiased and open culture

e4m by exchange4media Staff
Updated: Jan 19, 2017 11:44 AM
ABP News unveils new logo

ABP News, continuing with its belief of “Aapko rakhe aage”, has unveiled a new brand logo, which  is now a bold combination of red and yellow. The colours draw from the lineage of ABP, one of the most respected media institutions in the country, reinforcing commitment to a fair, unbiased and open culture. Red signifies ABP’s passion and determination to put viewers first while yellow is the colour of intellect and aspiration.

With these new colours also comes a new approach, that of better information, better analysis and higher engagement in keeping with the motto, ABP News rakhega har khabar par pakad.

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