‘Ramji Londonwaley’ comes exclusively on Radio Mirchi

Bollywood is increasingly exploiting the good old radio to promote its offerings. The latest in the fray is the comedy ‘Ramji Londonwaley’. In a strategic tie-up, Radio Mirchi will be promoting the movie through contests and airing songs from the movie exclusively on the channel.

by exchange4media Staff
Published: Aug 27, 2005 8:21 AM | 2 min read

‘Ramji Londonwaley’ comes exclusively on Radio Mirchi

Wednesday is the day to tune in to Radio Mirchi 98.3 FM for a chance to win tickets to the movie of the week – ‘Ramji Londonwaley’. Radio Mirchi’s show, ‘Blockbuster Budhwar’, has nearly 100 tickets available for Bollywood crazy listeners to win. All that listeners have to do is call in and answer simple questions posed by the RJs.

Speaking about the exclusive tie-ups with Bollywood movies, Station Director, Hitesh Sharma, said, “Radio Mirchi takes pride in providing its listeners with exclusive music from unreleased movies. Being the industry leader in providing entertainment, we felt that ‘Ramji Londonwaley’ is the perfect Mirchi mix of fun and laughter to keep our tuners always khush!”

‘Ramji Londonwaley’, a comedy, will be released on September 2, and in keeping with the tradition of ‘Blockbuster Budhwar’, Radio Mirchi will be giving away tickets of the movie on the show which airs on Wednesday, August 31. The lucky winners will be able to attend the screening of the movie on September 3.

This apart, Radio Mirchi will be the first radio station to play songs from the movie through an exclusive tie-up. Mumbaikars will be serenaded with songs like ‘London London’ and ‘Dhuan’ exclusively on Radion Mirchi from August 25 onwards.

Radio Mirchi will also host a number of contests related to the movie through which listeners will be able to win CDs of the movie soundtrack, and even get to meet the movie’s hero, popular South Indian actor, R Madhavan.