L'Officiel India to reposition under MaXposure Media Group
The magazine will feature 45 per cent international content. There are also plans to extend the ‘L’Officiel’ brand to the digital platform to enhance its brand equity
Luxury fashion magazine ‘L’Officiel India’ will be repositioned under MaXposure Media Group, starting from the September 2013 issue.
Launched in 2003 in India, ‘L’Officiel’ is owned by Les Editions Jalou Media Group and is one of the leading French titles known for its focus on high-end fashion and luxury lifestyle.
Announcing this new partnership, Benjamin Eymere, CEO, Les Editions Jalou said, “For the last 10 years we have been step-by-step positioning our main brand ‘L’Officiel’ in India. The Indian luxury market is now ready to move to the next level for the publication of ‘L’Officiel’ in the country. This is why we have decided to team up with MaXposure/ G+J.”
Eymère further said, “Our international expansion strategy includes focusing on emerging markets and India, especially, has become an excellent launch pad for the region due to its growing original luxury industry and infrastructure.”
Sharing more about the partnership, Prakash Johari, CEO and Managing Director, MaXposure Media Group said, “We are very excited to include a fashion magazine as renowned as ‘L’Officiel’ into our portfolio. We are confident that ‘L’Officiel India’ will continue to retain its current audience while evolving to appeal to the new Indian woman.”
He further said, “The Indian apparel and beauty segments continue to post double-digit growth year on year, which makes us even more confident about ‘L’Officiel India’. Plus, let’s not forget ‘L’Officiel India’ as a brand has weathered the launch of several new titles in India and has emerged as a product of choice for both readers as well as advertisers.”
While stating that ‘L’Officiel India’ will not be drastically changing gears in terms of editorial content, Vikas Johari, Publisher, MaXposure Media Group added, “‘L’Officiel India’ will continue to uphold its commitment to Indian fashion-conscious women and delivering cutting-edge fashion content to them month-on-month. At the same time, we think that the time has come to push the fashion envelope even more as the Indian women evolve.”
In keeping with the commitment to make the magazine even stronger, the magazine will feature 45 per cent international content with full access to the group’s content. There are also plans to extend the ‘L’Officiel’ brand to the digital platform to enhance its brand equity.
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