ZEE5 records 38x spike in viewership for election campaign 'Iss Baar Sahi Ungli Karna'

Spanning between 19th April to 23rd May, the campaign was divided into 3 phases: pre-voting, voting, and results, and allowed users to keep up with news related to the 2019 Lok Sabha elections

e4m by exchange4media Staff
Updated: May 29, 2019 2:05 PM

ZEE5, India’s fastest growing OTT platform established themselves as a one-stop destination for complete coverage of Lok Sabha 2019 elections with their new campaign titled – Iss Baar Sahi Ungli Karna. Spanning between 19th April to 23rd May, the three-phase campaign was divided into; pre-voting, voting, and results and allowed users to catch up all news related to the 2019 Lok Sabha elections.

Highlights of the campaign included 15+ live channels across languages, real-time analysis of elections, special carousels such as debate shows, expert analysis, voters FAQs, political campaigns, election phases, exit polls, special language-based carousels for regional viewers in Marathi, Gujarati, Hindi, etc.

The record-breaking election campaign brought a 38x spike in viewership numbers.

As a part of its first phase, ZEE5 focused on warm up, countdown and early trends. However, the second phase highlighted the impact on the trade market during the day and phase 3 tracked developments during the day on real times basis. Phase 4 and 5 included interesting memes and campaigns to engage viewers.

Analysis of the viewing pattern shows that the LIVE TV got viewers logging in between 11 AM- 12 noon and Video on Demand spiked between 11 AM- 1 PM

Taranjeet Singh, Chief Revenue Officer & Business Head - New Projects, ZEE5 India, said, “Lok Sabha election of India is the most watched event across the world and we have witnessed a significant surge of 38x news viewership during this season. With this campaign, we established ZEE5 as a one-stop destination for all the news coverage related to the 2019 polls. We associated with some of the top news channels such as Republic TV, Bloomberg Quint, Zee News among others with new features such as live auto play feature carousel, picture in picture, in-app flashcards and polls that helped us engage and feed content to our audience on a real-time basis. Our live TV offering has seen huge traction across the country and on the back of the results from this feature, we are proud to achieve more than we expected in this historic event.”


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