Kavvya Bharathi joins Balaji Telefilms as National Head-Brand Revenues & Partnerships
Prior to this, she served as Vice President – AVOD & Strategy at ARHA Media & Broadcasting Pvt. Ltd
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Published: Nov 25, 2024 1:11 PM | 1 min read
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Balaji Telefilms Ltd has appointed Kavvya Bharathi as the National Head-Brand Revenues & Partnerships.
With over 13 years of experience in sales, marketing, and business strategy, Bharathi brings a wealth of expertise to her new role. She has a proven track record in revenue growth, strategic planning, and forging impactful partnerships across industries, including broadcasting, digital media, and radio.
Prior to joining Balaji Telefilms, she served as Vice President – AVOD & Strategy at ARHA Media & Broadcasting Pvt. Ltd, where she played a pivotal role in steering business strategies and revenue growth for over three years. She was instrumental in devising brand strategies, integrated marketing initiatives, and profit optimization.
Bharathi’s also had a decade-long association with Hello FM 106.4. She held various senior roles, including AVP – National Business Development and Regional Head – Sales (North & East), during which she drove market expansion, achieving a remarkable 65% revenue growth within her first year in a leadership role. Her responsibilities also included developing monetizable integrated IPs and aligning with P&L goals.
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