Xiaomi retains smartphone market leadership: Report

The Chinese phone maker has grabbed a market share of 30.3%, states the IDC Quarterly Mobile Phone Tracker, Q1 2018

e4m by exchange4media Staff
Updated: May 15, 2018 1:00 PM

Xiaomi has once again emerged as the leading smartphone seller in India, according to International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, Q1 2018. Grabbing a market share of 30.3%, the Chinese phone maker has retained its lead position of Q3 and Q4 2017.

Xiaomi has also continued its dominance in the online smartphone market with a market share of 59.6%.

According to the company, the popularity of Redmi Note 5 and Redmi 5A and its efforts in expanding the offline presence are the key contributors for this growth.

Expressing happiness over the success, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, said the result was a proof of the love that the company has received from MI fans.

“All the success that Xiaomi enjoys today is proof of the love we have received from millions of our Mi fans. We are thankful to each and every one of them for putting their faith in us and we promise to work hard to retain it. Xiaomi will strive to deliver on its philosophy towards providing high quality innovative technology at an honest price and bring the best of technology to everyone,” Jain said.

To mark the occasion, Xiaomi India has released a video. The video gives viewers a series of quirky insights on Xiaomi’s smartphone sales in India over the last 3.5 years. For example, if all Xiaomi phones sold were stacked together, it would run 25 times deeper than the depth of Mariana trench, world’s deepest oceanic trench at 10,994 metres and 35 times the height of Mount Everest at 8848 metres. The total weight of all Xiaomi phones sold measure 25 times more than the recorded weight of a blue whale.

Another fun fact that the video shares is how the charge from batteries of all Xiaomi phones sold could easily light up the Burj Khalifa for as long as five days. With its highly engaging content, this video certainly leaves viewers with some great food for thought.

The video was conceptualized by the brand marketing team of Xiaomi India led by Karan Shroff, Brand Marketing Lead, Xiaomi India, and created by Schbang Digital Solutions. Watch the video:

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