World Environment Day: Godrej video shows how to work for #PlanetPeopleProfits

Conceptualized by Creative Land Asia, the genesis of the film lies in the idea that companies can help solve critical environmental issues while strengthening their competitive advantage by putting the planet alongside profits.

On the occasion of the World Environment Day, the Godrej Group has released an informative video on what it takes to work for #PlanetPeopleProfits.

Conceptualized by Creative Land Asia, the genesis of the film lies in the idea that companies can help solve critical environmental issues while strengthening their competitive advantage by putting the planet alongside profits.

The film captures some of the sustainability initiatives of the Godrej Group’s long journey. These include reducing water and energy footprint by a third, building watersheds across 13,000 hectares to increase the water table, aiming to become water positive (target date 2020) and processing around 4000 tonnes of municipal waste every year with a future target of an additional 12,000 tonnes, thereby eliminating sending waste to landfill.

In addition to sourcing 45% of its energy from renewable sources, Godrej Group is also setting up a pyrolysis plant to convert non-recyclable plastic waste into fuel and hazardous waste into energy. Godrej One demonstrably stands as a symbol of the group’s platinum rated buildings.

In 2011, Godrej Group had formally adopted an overarching CSR strategy called `Good and Green’. This initiative is actively committed to promoting a greener and more inclusive India through a ‘shared value’ approach.

Through all these initiatives, the Godrej Group remains a good corporate so that business flourishes along with strong financial performance and innovation.

Talking about the film, Nadir Godrej, Managing Director of Godrej Industries and Chairman of Godrej Agrovet, says, “At Godrej, we have always actively championed social responsibility - from conserving mangroves to the commitment to train one million unemployed and under-employed youth in skills, to making environmental sustainability a key part of the manufacturing process and value chain across the businesses. This film takes one through our amazing journey showcasing our persistent focus on sustainability, positive productivity and especially environmental commitments.”

Anu Joseph, Chief Creative Officer, Creativeland Asia, says, “When you start listing out the kind of environmental initiatives that Godrej has been taking over the years and co-relate them to the company’s growth, you realise that being planet-friendly actually is business-friendly. It’s an example for every entrepreneur, every business and every individual. The planet makes for a great business partner.”

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