Wipro’s Q1FY26 marketing spend rises 10% YoY to Rs 88 cr

The increased marketing outlay coincides with a 9.9% YoY rise in net profit to Rs 3,337 crore in Q1FY26, compared to Rs 3,037 crore in Q1FY25

by e4m Staff
Published: Jul 18, 2025 11:44 AM | 1 min read

Wipro continued to invest steadily in brand visibility, spending Rs 88 crore on marketing and brand building in the quarter ended June 30, 2025 (Q1FY26), up 9.8% from Rs 80 crore in the same quarter last year.

While this marks a marginal dip from Rs 92 crore in Q4FY25, the company’s annual brand investment for FY25 stood at Rs 359 crore.

The increased marketing outlay coincides with a 9.9% year-on-year rise in net profit to Rs 3,337 crore in Q1FY26, compared to Rs 3,037 crore in Q1FY25. However, profit declined 7% sequentially from Rs 3,588 crore in the previous quarter.

Revenue from operations during the June quarter stood at Rs 22,135 crore, a modest 1.5% growth over the previous year. On a sequential basis, revenue declined slightly from Rs 22,504 crore in Q4FY25. Total income, including other income, came in at Rs 23,201 crore, up 2.3% YoY but down 2% quarter-on-quarter.

For the full financial year ended March 31, 2025, Wipro reported total revenue of Rs 89,088 crore and net profit of Rs 13,218 crore. The company’s brand investments for the year contributed to a broader marketing-led growth strategy amid an evolving IT services landscape.