Vivo launches 'Catch the #GoPop' campaign

The campaign was launched to build curiosity around the soon to be launched V15 Pro smartphone

by exchange4media Staff
Published - Feb 11, 2019 12:32 PM Updated: Feb 11, 2019 12:32 PM
Vivo

Vivo, the innovative global smartphone brand, has announced a unique “Catch the #GoPop” marketing initiative to build curiosity around soon to be launched V15 Pro smartphone. During this campaign, Vivo branded vans will tour in Delhi, Mumbai, and Pune from Feb 9 to Feb 12, 2019.

The #GoPop campaign will give people a chance to participate and win Vivo branded goodie bags every day in each city. In order to participate, one needs to capture a picture of the black Vivo branded van moving around the city and post it on their social media handles tagging Vivo with #GoPop. In addition to the goodie bags, 10 lucky winners stand to win the all-new Vivo V15 Pro phones and an exclusive invite to the main launch on Feb 20 in New Delhi.

The Vivo van will navigate through popular areas in the city such as Connaught Place, Greater Kailash, Hauz Khas, Gurgaon Cyber City in Delhi/NCR to Linking Road, Carter Road, Bandstand, Bandra in Mumbai and Shivar Chowk, Phoenix Mall Road and Baner Pahata in Pune.

In order to participate in the Promotion follow the below steps-

1. Capture the #GoPop projection on buildings

2. Share the picture/video of the projection on your Facebook/Twitter/Instagram using #GoPop

3. Tag us (Vivo India/Organizer) and get the chance to win exciting prizes*\

Winners will be announced on Valentine’s Day on Vivo India official Facebook page: https://www.facebook.com/VivoIndia

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