United Colors of Benetton celebrates fashion & music with YouTube sensation Bhuvan Bam

An event at Select Citywalk in Delhi marked the reveal of Rolling Stone India’s July 2019 issue, featuring Bhuvan Bam on the cover sporting Benetton's Spring Summer 2019 collection

e4m by exchange4media Staff
Updated: Jul 6, 2019 4:00 PM
Bhuvan Bam United Colors of Benetton

Indian comedian, singer, songwriter and YouTube sensation Bhuvan Bam celebrates fashion, music, colors and all things fun with United Colors of Benetton at Select Citywalk in Delhi. The evening marked the reveal of a popular music magazine - Rolling Stone India’s July 2019 issue, featuring Bam on the cover in a complete Benetton look from the brand’s eclectic Spring Summer 2019 collection. The magazine issue was unveiled by the cover boy Bhuvan himself along with Sundeep Chugh - CEO & MD of Benetton India.

The zest in the air was palpable as guests arrived to delve into all things fashion, music and joy. Bhuvan charmed his audience with a mellifluous performance and had them grooving to songs that he performed, followed by a surprise duo performance by Bhuvan Bam and Nirmika Singh, the Executive Editor at Rolling Stone India.

Commenting on the occasion, Sundeep Chugh, CEO & MD, Benetton India said “Benetton has a long history with art. We love to infuse art of any form into fashion and create a collection that is young and positive. Benetton and Rolling Stone have been partners for a long time and we are happy to have a popular youth icon like Bhuvan Bam sport our SS19 collection for India’s leading music magazine.”

Styled in Benetton’s vibrant Spring Summer collection, Bhuvan Bam shared his excitement on the special occasion and said, “I am honoured to be on the cover of Rolling Stone India. The magazine is known for shaping music and pop culture vibes across the globe and in India and I’m delighted to be featured in the magazine that I have read during my teen years. Benetton feels like a perfect brand to be spotted in for all the work it has done to empower art, culture and music. I have always admired Benetton for their color plays and unique fashion statements. Our cover shoot styled in the new Spring-Summer collection was absolutely fun and I loved tropical summer looks that I was styled in.”

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