UN World Food Programme urges people to share a meal with #FeedOurFuture campaign

The film was launched in India in partnership with SAWA, the Global Cinema Advertising Association, and UFO Moviez with the support of renowned changemakers and celebrities

by exchange4media Staff
Published - Nov 13, 2018 8:20 AM Updated: Nov 13, 2018 8:20 AM
FeedOurFuture

Diwali is a time of joy, giving and indulging in the finest food delicacies on offer. But what lies in store for the mother unable to feed nor provide a nutritious meal for herself or her children?

For them, the struggle for the basic necessity of life continues. With over 821 million people around the world hungry and/or malnourished, out of which 190 million undernourished are in India, Diwali can act as a catalyst to shed light on this situation.

The global “#FeedOurFuture” cinema advertising campaign and film, launched in more than 30 country cinemas including in India, is aimed at garnering the support of the global cinema audience to tackle hunger and encourage the people around the world to share their meal with those who are less fortunate and going to sleep hungry every night.

The film was launched in India in partnership with SAWA, the Global Cinema Advertising Association, and UFO Moviez with the support of renowned changemakers and celebrities such as Sonam Kapoor, Sonakshi Sinha, Dia Mirza, AR Rahman, R Balki, Ankit Kawatra (Feeding India) and Chef Vicky Ratnani, and will be shown in cinemas until December 2018.

Campaign video:

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