TikTok joins hands with GoIbibo for Diwali campaign

TikTok users with most creative greetings set to win rewards from goCash+ to domestic and international travel packages by GoIbibo

e4m by exchange4media Staff
Updated: Oct 25, 2019 11:42 AM

TikTok has announced its collaboration with GoIbibo to make this festive season special for its community of over 200 million users.

Ushering in the festival of lights, TikTok has launched Diwali-themed stickers that will be available for all users to create unique, personalized greetings using #TikTokDiwali.

The users with the most creative greetings will win rewards ranging from goCash+ to domestic and international travel packages provided by GoIbibo. The campaign will be live till October 28.

To participate, TikTok users can create Diwali greeting videos with #TikTokDiwali using features and filters launched specially for the festival. As part of the partnership, 10 lucky winners will win stand a chance to win a domestic travel package by GoIbibo for a single person worth Rs 25,000 each. At the end of the campaign, a mega winner will be announced who will be eligible for an international travel package by GoIbibo for two people worth Rs 50,000.

In addition, the most unique greeting videos will also be featured in TikTok’s OOH campaign during this festive season.

Sachin Sharma, Director of Sales and Partnerships, TikTok India said, “At TikTok, we encourage our community to share their special moments on the platform. Through our collaboration with GoIibibo, we want to make those moments even more joyous for our over 200 million users. We are excited about this partnership and look forward to seeing our users share warm yet quirky Diwali greetings for their friends and family.”

Sunil Suresh, Chief Marketing Officer, Goibibo said, “We are delighted to partner TikTok to make this Diwali extra special and engaging for our travel community. Traveling is an experiential way to create new memories. The essence of our collaboration is to give an opportunity to the TikTok users to get creative, share their happy moments with the community to create exciting new memories. GoIbibo hopes to add in the energy and vibe to the festival with this campaign.”

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