TheSmallBigIdea releases latest campaign for US-based NGO Vibha
Ad film’s concept is aligned with Vibha's goal of enabling a brighter future for children
Published - 05-February-2019
TheSmallBigIdea has launched a new campaign for international NGO Vibha with an ad film that is currently being aired in the US regions.
The story focuses on the daily life of a boy, who sees the world through his own lens and seeks answers to his questions, like all children. The idea was conceptualised to align with Vibha's goal of enabling a brighter future for children.
TheSmallBigIdea’s CEO, Harikrishnan Pillai, said, “The campaign starts with the ad film, which speaks of the latent curiosity of a boy who isn’t fortunate to go to school. We didn’t want to make the film a sad reflection on the kid’s situation, but a happy, buoyant celebration of his curiosity. His surroundings are not encouraging and neither are the people, but his undying thirst for knowledge keeps him going. The film will air on TV networks in the US and will be a critical cog in the fundraising process for Vibha this year.”
TheSmallBigIdea is already associated with Vibha on other parallels. With Vibha’s new television commercial, the digital-first agency’s video division, TSBI Studios, continues to be a strong part of the agencies offerings.
The campaign has also strengthened the agency’s body of work in the international market, which rosters international TV channels, tourism boards, and hotels in the US, UK and the Middle East.