The Reach bags major contracts for Kumbh Mela 2019
Assigned with the prestigious task of creating various public facilities during Kumbh 2019 in Prayagraj (Allahabad)
Published - 14-November-2018
BTL and Experiential Marketing agency ‘The Reach’ has been assigned with the prestigious task of creating various public facilities during Kumbh 2019 in Prayagraj (Allahabad) from January 15 to March 4, 2019.
Kumbh2019 is expected to witness a footfall of 120 million to 140 million devotees.
The Reach has been mandated to create following public utilities by Kumbh Authorities
- 1000 Changing Rooms at the Ghats
- 300 Hand Washing zones
- 300 Water ATMs
- 100 Mobile traffic barriers
- 50 First Aid cum Medical Zone.
Kumbh Mela is included in the “Intangible cultural Heritage of Humanity” list by UNESCO. Vijay Kiran Anand (IAS) Prayagraj Mela-Adhikari (Kumbh Mela), said, “The Authority intends to provide essential services and smooth experience to pilgrims. For this they were looking to partner with like-minded agencies, which can fulfill the requirement of this grand pilgrimage. We all are binded by one vision, which is of achieving the vision of Divya Kumbh and Bhavya Kumbh 2019.”
Omprakash Tiwari, Managing Director, The Reach, said, “Kumbh Mela is the largest congregation from all walks of life across the country and abroad. It is the best and the fastest medium for a brand to find connect with millions of its TG at one shot.”
Tauquir Zaidi, Chief Advisor & Consultant, The Reach, believes this to be just the beginning. He adds, “The Reach has been continuously expanding its network since its inception three years back. Apart from ground activation, the team is already working on various projects related to Impact Assessments, Urban and Rural surveys, Data Collection and Product Sampling.”
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