The Man Company unveils #GentlemanInYou campaign

The campaign is live on social media platforms and is an attempt to reframe stereotypes and emphasise need for equality among men and women

e4m by exchange4media Staff
Updated: Mar 30, 2019 9:30 AM
the man company

The Man Company, online brand for premium men’s grooming essentials, has launched a special campaign with focus on International Women’s Day. 

The campaign has gone live on social media platforms and is an attempt by the brand to reframe stereotypes and need for equality. The Man Company advocates #GentlemanInYou and believes that a real gentleman celebrates womanhood every day. 

The film has been conceptualised by Boring Brands and directed by Vinay Jaiswal of Kreative Wings Studio who has previously directed popular digital films like Jai Hind and Father’s Day.

Hitesh Dhingra, Founder & MD, The Man Company says: “All 365 days belong to men and women equally and both deserve to be treated well every day. The stereotypes are meant to be redefined. This Women's Day, we are urging men to be the gentleman that they anyway are no matter what the occasion calls for because women deserve nothing less.”
Commenting on the film, Aakriti Bhargava, Co-Founder, BoringBrands, said, “The film builds on the idea that gentlemen as a breed still exist and they treat women with the utmost respect. The film aims at driving the message that Women’s Day or not, real gentlemen always respect women. We’re glad that The Man Company is taking it upon themselves to spread the word.”  

The campaign has garnered a cumulative reach of over 3.2 million on Instagram, Twitter and Facebook.

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