The Maddies: Sandeep Verma, President at Bajaj Corp Ltd. to speak on mobile marketing

A post graduate from IIM-Lucknow, Verma’s FMCG journey began at Hindustan Unilever Limited where he worked for 15 years across multiple roles in sales and marketing

by exchange4media Staff
Published - Sep 28, 2018 8:57 AM Updated: Sep 28, 2018 8:57 AM

The fourth edition of The Maddies Awards 2018 will be held on October 31 in Mumbai. The exchange4media Mobile Awards – The Maddies acknowledges and recognises all marketing stories that employ an effective mobile marketing strategy carried out in India and will be equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry. The awards are open to all industries linked to Mobile Marketing (clients, creative, media agencies, digital agencies and publishers, etc).


The theme for the conference this year is Mobile Marketing: Claiming a Bigger Share of the Marketer’s Purse.

At this year’s edition, industry expert Sandeep Verma, President at Bajaj Corp Ltd, will be one our esteemed speakers. Bajaj Corp Ltd is a $1.2bn market cap Indian FMCG company and a market leader in hair oils and skincare, with brands such as. Almond Drops and No Marks.

A post graduate from IIM-Lucknow, Verma’s FMCG education started at Hindustan Unilever Limited, where he worked for 15 years across multiple roles in sales and marketing. His last role there was as a Global Director in the Homecare Category. Before that he was the Regional Category Director in the same category, and led the cross functional category team for business across the Asia Pacific region. Prior to that, he was the global marketing manager on the world’s leading soap brand Lifebuoy. Here he helped to create and extend the Lifebuoy Hand Hygiene agenda across 24 countries.

Verma’s first marketing stint was as the brand manager of the shampoo brand Sunsilk. Here he was instrumental in the creation, setting up and running of the web community ‘Sunsilk Gang of Girls’. Started as a marketing initiative, it quickly became Asia’s biggest social community of women on the internet (before Facebook).

Before coming to brand management, Verma was in the sales and customer development function at HUL, and was handling the biggest Indian state of UP, where he piloted India’s first fully automated rural distribution system which was later rolled out by HUL nationally.

Verma is also one of the mentors in the Entrepreneurship Development cell of IIT- Kharagpur and consistently works with budding entrepreneurs through this and various other forums. In the past he has also worked with the Bennett Coleman group where he was part of the industry expert panel of mentors created to help small entrepreneurs by giving them access to expertise in the area of marketing, finance and operations for free.

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